#Japan #Osaka #Belle Maison #GITA #children's clothing

Insights on Children's Skin Troubles and New Clothing Line

In a world where children’s comfort is paramount, a recent study conducted by Belle Maison has unveiled alarming trends concerning skin troubles among young children. A staggering 98.1% of families reported experiencing some form of skin issue with their children. This statistic sheds light on an often-overlooked problem that many parents face.

Survey Overview

The survey, which ran from February 19 to March 5, 2025, targeted parents of children in elementary school and younger. It garnered responses from 51 Belle Maison members, providing a closer look at the realities these families endure. The findings indicated that various skin troubles, such as dryness, itchiness, rashes, redness, and common skin irritations like heat rash and chafing, are prevalent among children.

Among the main causes, the survey revealed that dry air tops the list of aggravating factors, followed by allergies, sweat-related issues, and irritations caused by clothing materials and seam constructions. Parents expressed immediate concern about how these issues impact their children's day-to-day comfort.

The Importance of Choosing the Right Clothing

In responses regarding preventative measures taken against skin troubles, 68.1% of parents indicated that they specifically choose clothing that does not irritate the skin. Furthermore, 62.8% expressed that children are highly sensitive to the texture and comfort of their underwear and clothing. This feedback highlights the necessity for clothing brands to prioritize both practicality and comfort in their designs.

Challenges Parents Face

Despite the recognition of these issues, many parents encounter hurdles when selecting suitable clothing for their children. They reported challenges such as high prices, limited choices, and difficulty finding preferred designs that also meet comfort needs. These insights suggest a gap in the market where the demand for comfortable, stylish, and affordable children's clothing remains unmet.

The Launch of GITA's Sensitive Skin Collection

In response to these findings, Belle Maison is excited to announce the release of a dedicated line of children's apparel tailored for sensitive skin, branded as GITA. This line aims to blend comfort, movement, and aesthetically pleasing designs, addressing the nuances that affect children's daily activities.

Manufactured using the same soft materials and techniques used for baby clothing, the GITA collection includes a range of items—such as t-shirts, pajamas, and undergarments—carefully crafted to minimize discomfort.

Believing in the importance of parents' feedback, a pre-launch trial was conducted with 19 parents from the Egao no Mori nursery, receiving an impressive average rating of ★4.6 for overall satisfaction. Key factors that received high remarks included product quality and comfort.

Featured Products

• - Sensitive Skin Short Sleeve T-Shirt

- Price: ¥1,790 (tax included for sizes 70–130), ¥1,980 for larger sizes 140-150.
- Available Colors: Greige, Pale Pink, Pale Blue.
- URL: T-Shirt

• - Sensitive Skin Half Pants

- Price: ¥1,790 for sizes 70–130, ¥1,980 for larger sizes.
- Available Colors: Navy, Smoky Green, Black Gingham.
- URL: Half Pants

• - Sensitive Skin Pajamas

- Price: ¥2,990 for sizes 70–130, ¥3,190 for larger sizes.
- Available Colors: Greige, Pale Pink, Charcoal.
- URL: Pajamas

Through the launch of the GITA collection, Belle Maison continues to strive for enhanced comfort and satisfaction in children's clothing, demonstrating understanding and response to parental concerns. As the brand celebrates its 70th anniversary in 2025, it remains committed to delivering happiness and cheerful solutions for families.

To explore more about GITA and other Belle Maison products, visit: Belle Maison.