Valvoline Global Celebrates Partnership as Official FIFA World Cup 26 Supporter

Valvoline Global Partners with FIFA World Cup 26



Valvoline Global Operations has made a significant announcement: it will serve as an Official Supporter for the FIFA World Cup 26™, which is eagerly anticipated to take place across three co-host nations—Canada, Mexico, and the United States—in June and July 2026. This partnership marks a notable landmark for Valvoline as it approaches its 160th anniversary, showcasing the company's impressive evolution and expansion into the global market.

The FIFA World Cup 26 is projected to be the largest sporting event in history, featuring 48 national teams competing in a staggering 104 matches across 16 cities. This tournament promises to be a spectacular showcase of skill, sportsmanship, and cultural exchange, breathing life into communities and uniting fans from around the world. Valvoline Global intends to enhance this experience by engaging with fans through various innovative retail and experiential activations in select Host Cities, along with exclusive promotions in collaboration with key Valvoline retail partners.

Jamal Muashsher, CEO of Valvoline Global, emphasizes the importance of this event, stating, "The FIFA World Cup 26 will bring people together like nothing else—through passion, performance, and the power of possibility. As we approach our 160th anniversary, Valvoline Global is proud to be part of an event that celebrates not just the greatness of the game, but the potential within us all to move the world forward."

Valvoline’s involvement in the FIFA World Cup will be its first association with an event of this magnitude. The company’s expansion and integration into the global scene underscore its ambition to connect through shared values of performance and excellence. This collaboration signifies not only a strategic move for Valvoline but also reflects FIFA’s commitment to pioneering growth in various sectors.

The Secretary General of FIFA, Mattias Grafström, welcomed Valvoline to the prestigious list of tournament supporters, stating, "We are thrilled to welcome Valvoline Global, a respected global force in the automotive and industrial sectors, as an official supporter of this historic tournament. The company's innovative vision aligns with the dynamic spirit of the FIFA World Cup. Valvoline Global’s commitment to driving progress through cutting-edge solutions resonates with our values, and we are excited to embark on this journey together."

As one of the pioneers in the engine oil industry, Valvoline was the first to create branded motor oil. Their innovative approach has positioned them as a leader in automotive and industrial solutions, marketing across 140 countries with over 80,000 points of distribution worldwide. For nearly 160 years, Valvoline has consistently set benchmarks in quality and performance across a broad variety of products, catering to everything from high-mileage and heavy-duty engines to the latest electric vehicles.

In collaboration with its parent company Aramco, one of the world’s largest integrated energy and chemicals companies, Valvoline is committed to delivering superior product innovation and sustainable solutions that empower the future of mobility, both on and off the road.

The upcoming FIFA World Cup 26 is not just a series of matches; it is an event destined to redefine the spectator experience across continents. It promises to foster connections, inspire young athletes, and invigorate the spirit of sportsmanship and competition. Everything from unique fan experiences to engaging retail promotions will blend seamlessly with the lively environment that only the World Cup can offer. Valvoline's active participation is sure to resonate with millions and create unforgettable memories.

For more information on Valvoline Global's partnership with FIFA World Cup 26, you can visit their official site. Join us as we count down to this monumental event and celebrate a legacy of passion and dedication in the world of sports!

Topics Sports)

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