Mipox Announces Corporate Name Change and Logo Refresh for 100th Anniversary

Mipox Announces Name Change and Logo Refresh

Mipox Corporation, headquartered in Kanuma City, Tochigi Prefecture, is set to celebrate its centenary by rebranding as Maipox Corporation effective October 1, 2025. This milestone coincides with the unveiling of a new corporate logo, representing a fresh vision as the company moves into its second century.

Background of the Name Change

Founded in 1925 as "Duitsi Gaiyuu Gomei Kaisha" (Duitsi Pigment Co.), the company has transitioned through several name changes, reflecting its growth and adaptation to market needs. Over the decades, Mipox has undergone significant transformations: it became "Duitsi Gaiyuu Koogyo Kaisha" in 1941, then "Nihon Mikuropootingu Kabushikigaisha" in 1981, before settling on "Mipox Corporation" in 2013. However, the name Mipox has often been mispronounced as "Mipokusu," creating a disconnect between the brand and its intended identity.

In celebration of its 100th anniversary, the company aims to adopt a more approachable and memorable brand name, transitioning to Maipox Corporation. This change represents not just a name, but a commitment to maintaining its essence while ensuring greater recognition and resonance with customers.

New Logo Concept

The new corporate logo embodies the concept of "Discovering Value Through Innovation." Over its century-long journey, Mipox has consistently sought out innovative approaches that defy conventional norms. Through challenges to traditional practices, the company has maintained a steadfast commitment to continuous innovation.

The redesigned logo visually signifies the company's bold and responsible pursuit of discovering new value by stepping beyond the familiar. It reflects Mipox's relentless drive for innovation, which remains central to its mission.

Messaging from Leadership

As society and technology have evolved drastically in the last century, it is anticipated that the next 100 years will bring changes that are currently unimaginable. The essential work of "coating, cutting, and polishing" that the company has dedicated itself to for a century was an expression of innovation for future generations.

Mipox aims to proactively address challenges that customers may encounter on their paths, ensuring that obstacles within the world are easier to navigate. In collaborating with customers, the company has simultaneously refined its technologies.

Moving forward, Mipox recognizes the rapid pace of change in society and technology. Through its commitment to continuous innovation, it intends to remain an essential entity for people and society alike. This determination is encapsulated in the new logo.

President's Statement - Jun Watanabe
With the planned implementation of the new name and logo aligned for October 1, 2025, Mipox assures stakeholders that all necessary procedures related to the name change will be effectively carried out. Existing contracts and business relationships will remain unaffected, ensuring business continuity despite the branding update.

About Maipox Corporation

As Maipox Corporation approaches its 100-year mark, it remains steadfast in its pursuit of further technological advancements and sustainable growth. Originally established as a German trading company focused on importing and selling pigments and foils, the company ventured into the polishing sector in the 1970s. While its business may be niche, it has excelled in high-tech fields like hard disks and optical fibers through its core technologies of coating, cutting, and polishing.

As a forward-thinking venture with 100 years of experience, Maipox aims to create a sustainable society and transform the world through its innovative techniques.