#Japan #Tokyo #KEYUCA #heatstroke prevention #Cooling Towels

KEYUCA Launches New Cooling Towels for Summer Comfort

As the temperature rises during the summer months, staying cool becomes essential. Recognizing this need, KEYUCA, a lifestyle solutions brand operated by Kawajun Co., Ltd., has introduced a new product: the Cool Towel with Pouch, set to launch on May 2, 2026. This innovative towel employs evaporative cooling technology, allowing users to stay comfortably cool while on the go.

The importance of cooling products has skyrocketed in recent years, and KEYUCA’s offerings are designed with both functionality and style in mind. The new towels are available in three distinct cooling methods: Evaporative Cooling, Quick-Dry with Ice Packs, and Absorbent Cooling. These options cater to various lifestyles; from serious outdoor enthusiasts who prefer robust cooling solutions to those seeking a lightweight, easy-to-use design.

Survey Insights: Overcoming 'Carrying Stress'

According to a recent survey conducted by KEYUCA, only 23% of respondents claimed to always carry cooling gear for heatstroke prevention, a notable increase from the previous year's 16.7%. This indicates a growing awareness of the necessity of such items. In contrast, the majority (48%) admitted to carrying protective gear only when they felt inclined, highlighting a challenge in making heatstroke prevention a habitual part of outdoor activities.

The survey uncovered that the primary concern preventing individuals from consistently carrying cooling products was their bulkiness (70.3%), followed by weight (36.7%). This