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Revology Analytics Launches ATLAS and ATLAS Plan

Revology Analytics, a leading advisory firm in pricing and revenue growth management (RGM), has recently rolled out two innovative platforms aimed at transforming the way consumer packaged goods (CPG) companies approach profitability and growth: ATLAS and ATLAS Plan. These AI-enabled platforms are designed to assist CPG leaders in evaluating various aspects of their business, such as pricing, promotions, and distribution strategies. The ultimate goal is to foster sustainable growth in an increasingly competitive market.

The Importance of Understanding Profitability

Sales growth can give a false sense of security if it doesn't provide insight into whether a company is investing wisely in customers, products, and market routes. CPG leaders are pressed to understand what drives their profitability, where investments can yield better returns, and whether their strategies align with financial targets. The complex interplay of data and assumptions often complicates these crucial decision-making processes.

Introducing ATLAS

ATLAS integrates cutting-edge pricing insights with RGM analytics and incorporates conversational AI capabilities. The platform allows CPG companies to gain a deeper understanding of customer profitability and market opportunities across various channels. By using straightforward language, teams can investigate performance metrics, pinpoint potential areas for improvement related to pricing, promotions, and distribution, and evaluate various scenarios before making significant financial commitments.

Key Features of ATLAS:

• - Profitability Insights: ATLAS aggregates sales data, costs, trade figures, distribution statistics, and market insights to assess profitability on both customer and product levels.
• - Comprehensive Analysis: It accounts for product expenses, trade promotions, freight costs, and customer investments, providing transparency into the factors influencing profitability.
• - Market Economics: The platform enables teams to analyze profit pools among manufacturers, distributors, and retailers, facilitating the exploration of pricing options that could enhance financial performance.
• - Distribution Comparison: By reviewing product performances and market velocities, teams can identify strong candidates for market expansion.
• - Promotion Assessment: ATLAS allows for rigorous analysis of promotional strategies, enabling companies to adjust investments to foster profitable growth.

Introducing ATLAS Plan

In conjunction with ATLAS, the ATLAS Plan platform streamlines the annual planning process for CPG sales and finance teams. By integrating AI agents, ATLAS Plan aids teams in devising annual account strategies that coincide with set growth objectives.

Key Features of ATLAS Plan:

• - Annual Planning: Sales teams can construct detailed plans focused on individual accounts, analyzing pricing assumptions, promotional activities, distribution methods, and expected impacts on net revenue and gross profit.
• - Gap Analysis: The tool enables identification of accounts that contribute to discrepancies against target figures while allowing for adjustments before finalizing plans.
• - Continuous Forecasting: As actual sales data comes in, teams can synchronize their yearly projections with budgets, allowing for ongoing assessments of future pricing and promotional strategies.

Real-World Applications

Revology Analytics’s Managing Partner, Armin Kakas, emphasizes the necessity for CPG leaders to clearly understand their growth drivers. He acknowledges that the insights provided by ATLAS and ATLAS Plan enable informed decision-making related to pricing and investment, which ultimately shapes the company’s annual strategies.

Revology builds both platforms within the client’s operational environment, such as Microsoft Fabric, ensuring seamless integration with existing systems. The inclusion of conversational AI facilitates an intuitive exploration of analytical results, while AI agents assist in evaluating pricing and promotion alternatives for human review.

Conclusion

Revology Analytics stands at the forefront of the RGM landscape, with its dual offerings aimed at empowering mid-market companies and global business units alike. By facilitating a data-driven approach to pricing and growth strategy development, ATLAS and ATLAS Plan open doors for CPG leaders to refine their business practices and achieve longevity in a shifting marketplace. Businesses interested in exploring these platforms can find demos and detailed walkthroughs on Revology Analytics’ website.

For more information, visit Revology Analytics.