Sun Pharma Launches SUNday Campaign for Everyday Skin Cancer Awareness and Care

Sun Pharma Introduces SUNday: A Movement for Ongoing Skin Cancer Awareness

Sun Pharmaceutical Industries Limited has launched an innovative campaign called SUNday, designed to promote continuous awareness and support for skin cancer care. This initiative is aptly named to showcase the belief that for those affected, every day is a reminder of their ongoing journey with skin cancer.

The campaign debuted in the official program of the Big Game on February 8, 2026, seizing this opportunity to engage a broad audience about the unmet needs of individuals living with skin cancer. Sun Pharma recognizes that skin cancer is a pervasive issue, with over 3.5 million diagnoses occurring annually in the United States alone. Understanding the gravity of this reality, Oak Pharma seeks to highlight that awareness and care for skin cancer should not be limited to specific months or events but rather should be a continual engagement throughout the year.

Frank Righetti, Vice President and Business Unit Head of Cutaneous Oncology at Sun Pharma, emphasized, "What we consistently hear from patients and families is that skin cancer is part of their everyday reality. It doesn't end after an appointment or a diagnosis. That's why showing up for this community every day matters." He believes that initiatives like SUNday are crucial in providing the necessary support, education, and connections that patients and caregivers need throughout their journey.

A central feature of the SUNday initiative is ItsSUNday.com, a newly launched website that serves as a comprehensive resource for skin cancer information. This platform not only provides educational content but also connects users with esteemed advocacy organizations, including Skin Cancer Champions and The Skin Cancer Foundation. The site is part of a broader effort to make skin cancer-related information more accessible and user-friendly.

Dr. Emily S. Ruiz, Co-Founder of Skin Cancer Champions, stated, "Awareness, education, and partnership all play an important role in improving outcomes for those affected by skin cancer. Efforts like SUNday help keep attention on the ongoing needs of patients and caregivers, wherever they are in their journey." This resonates with a larger vision that Sun Pharma holds; to tailor its initiatives according to real-life insights gathered from patients, caregivers, and health professionals. Through this collaboration, the goal is to establish a consistent support channel throughout the skin cancer care continuum.

For over two decades, Sun Pharma has been a leader in dermatology, now aiming to expand its impact within the field of skin cancer care. This is achieved through an unwavering commitment to solving the challenges faced by patients with varying skin conditions—ranging from precancerous conditions to advanced skin cancers. The company's specialized team is dedicated to advancing therapy in cutaneous oncology by combining scientific research with real-world insights.

In addition to resources available on ItsSUNday.com, Sun Pharma plans to evolve the campaign according to ongoing feedback and engagement from the community. This adaptive approach underlines their commitment to patient-centered care, aiming to keep patients informed and empowered as they navigate through various points in their care journey. This continuous engagement is intended to reinforce the message that skin cancer care is a journey without clear endpoints, requiring consistent support and awareness.

Sun Pharma's broader mission extends beyond just skin cancer care; the company is known as the largest pharmaceutical producer in India and has made significant strides in the U.S. generic market. With a diverse product portfolio spanning dermatology, ophthalmology, and onco-dermatology, Sun Pharma's innovative medicine offerings account for about 20% of their sales, demonstrating the company's robust commitment to improving health outcomes and supporting communities globally.

The SUNday initiative is a testament to Sun Pharma’s dedication to leveraging community insight into practical actions that promote education, awareness, and collaboration, ultimately leading to better care for those facing the challenges of skin cancer. As they embark on this journey, Sun Pharma hopes to not only broaden awareness but also strengthen connections within the skin cancer community, ensuring no one feels alone in their fight against this common yet serious disease.