Ministop's xR Cast
2025-08-06 07:45:33

Ministop Introduces Groundbreaking Avatar Support System: xR Cast

Revolutionizing Convenience Store Services with xR Cast



In a significant move for the convenience store sector, Ministop has launched an innovative avatar support system called `xR Cast` developed by kiwami, a digital solutions company based in Tokyo. This initiative aims to enhance customer service experiences and operational efficiency across 200 selected Ministop locations throughout Japan.

The Concept Behind xR Cast


Kiwami believes in maintaining a sense of playfulness while also addressing serious operational challenges. By integrating a virtual support character through the `xR Cast SupportPhone`, the company allows in-store employees to receive real-time assistance without having to describe technical issues verbally. This cutting-edge system operates through high-quality 3D avatar technology that enables remote troubleshooting, helping store staff resolve equipment issues swiftly and effectively.

Improving Response Times and Issue Resolution


Traditionally, support inquiries via phone, email, or chat have limitations, particularly when it comes to accurately identifying a problem. With the `xR Cast SupportPhone`, operators can visualize the staff's issue directly, leading to significantly reduced response times and improved resolution rates. The efficiency of deploying avatar assistance builds on existing communication channels, propelling convenience store operations to new heights.

What is xR Cast SupportPhone?


The `xR Cast SupportPhone` combines the latest digital technology with an easy-to-use interface, ideal for employees who may struggle with complex tech tools. Staff can connect using existing business smartphones or tablets without the need for app registrations, simply requiring internet access and the availability of a tablet in-store. This user-friendly approach allows the remote avatar service to be operational within just one week, streamlining support processes effectively.

Use Cases and Industries Supported


The practicality of `xR Cast SupportPhone` extends beyond convenience stores to various industries, including:
  • - Helpdesk support for communication equipment
  • - Customer service and support in electronics manufacturing
  • - Assistance for on-site staff performing specialized tasks
This adaptable service meets the needs of businesses that are eager for innovative solutions while maintaining a high standard of customer interactions.

The Future of Retail with xR Cast


As labor shortages become a pressing issue, especially in customer service roles, virtual solutions like `xR Cast` are seen as essential. Instead of merely facilitating operations, kiwami envisions creating virtual employees who can enhance customer experience without compromising humanity. The fusion of AI and 3D holographic technologies into retail aims to make shopping experiences not only more efficient but also enjoyable.

About Kiwami


Founded in February 2019, kiwami is committed to solving social issues through technology while promoting a friendly and playful social environment. Based in Tokyo's Chiyoda District, the company is a collective of professionals dedicated to diverse digital solutions, from game development to AI integration. Their belief in maintaining human touch alongside technological advancements underscores their mission.

Company Details:
  • - Website
  • - CEO: Chihaya Mikamo
  • - Capital: JPY 29 million
  • - Address: 2-3-6, Sotokanda, Chiyoda-ku, Tokyo, 7F Narita Building

This groundbreaking system not only represents innovation within the convenience store sector but also sets a standard for how technology can improve interactions between businesses and customers alike. As xR Cast continues to evolve, it offers a glimpse into the future of customer service – one that's increasingly digital yet undeniably human.


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Topics Consumer Products & Retail)

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