Discover the Top 12 Highlights at Equip Expo 2025 for Industry Professionals
Equip Expo 2025: Top 12 Highlights Not to Miss
Equip Expo 2025 is gearing up to be an exceptional event, showcasing the latest in outdoor power equipment and offering unparalleled opportunities for networking and learning. From October 21 to 24, 2025, at the Kentucky Exposition Center, this year’s expo promises new experiences designed to enhance attendee engagement and provide meaningful insights into the industry. Here’s a closer look at the top twelve highlights that you won’t want to miss during this exciting expo.
1. Inspiring Keynote by Jesse Cole
Kick-start your experience with a powerful keynote address from Jesse Cole, founder of the Savannah Bananas. Sponsored by Kress, this session will share invaluable brand-building insights that can propel your business forward. Cole’s innovative approach to sports entertainment is sure to inspire new ideas and strategies for your own business.
2. Outdoor Demo Yard
The 30-acre Outdoor Demo Yard offers a unique hands-on experience with the latest equipment. Attendees can try their hand at driving, mowing, chopping, and more. This expanded area allows for easier navigation and the chance to win exciting product giveaways—no other trade show offers such extensive interactive opportunities.
3. Expanded UTV Test Track
Check out the new and improved UTV Corral and test track! Located on the South Wing Porch opposite the South Wing Lobby, this enlarged area allows attendees to experience new utility vehicles firsthand.
4. Tree Care Arena
Sponsored by Altec, this exciting new zone in Freedom Hall features live demonstrations by arborists, showcasing cutting-edge tree care techniques, bucket truck operations, and giveaways. This is a must-visit for professionals looking to expand their expertise into the booming tree care market.
5. Welcome Reception at Churchill Downs
Kick off your Equip experience in style at the Welcome Reception sponsored by Caterpillar at the famous Churchill Downs, home of the Kentucky Derby. It’s a perfect opportunity to network with peers and kickstart the expo.
6. Pro Talk Series
Accessible to registered attendees, this series features short, engaging sessions in a TED Talk style, providing quick insights and expert advice from leaders in the industry. Don't miss this chance to expand your knowledge!
7. Wednesday Night Block Party
Join the fun at the 4th Street Live concert and connect with both old friends and new acquaintances. This exciting gathering will feature a performance by the Crashers, making for an unforgettable networking experience.
8. New Product Showcase
Get ahead of the competition by visiting the New Product Showcase in the KEC West Wing. All the latest innovations and technologies will be displayed here, giving you the opportunity to see what’s new in the market before anyone else.
9. Mulligan's 5K Fun Run & Mutt Madness
Combine fitness with a philanthropic cause at Mulligan’s 5K Fun Run and Mutt Madness. Raise funds for the Kentucky Humane Society while enjoying the scenic Big Four Bridge. Plus, meet CBS Lucky Dog host Brandon McMillan, who will be at the event to support dog adoptions.
10. Taste Equip Reserve's Award-Winning Bourbon
Sample the locally brewed Equip Reserve 42 Backyard Blend Bourbon, crafted in Louisville. This bourbon has already won notable awards and will be available for tasting at the Louisville Tourism booth.
11. Live Concert with Big & Rich
On Thursday night, attendees can rock out at a free concert featuring country music stars Big & Rich, who will light up the Kentucky International Convention Center stage. Don’t miss this chance to unwind after a busy day of learning and networking.
12. Creator Space
Engage with social media influencers and participate in live podcasts at the ECHO Social Media Patio. Sponsored by Exmark, take this opportunity to expand your business’s reach and join discussions that could lead to collaboration and new ideas.
Plan Your Visit
Equip Exposition expects to draw over 28,500 attendees this year from all corners of the globe. Ensure you register early to secure your spot at this vibrant event. Admission fees are $30 until September 4, with prices increasing as the event date approaches. For more details and to register, visit EquipExposition.com. Prepare for an unforgettable experience packed with innovation, education, and opportunities to connect with industry leaders.