#Japan #Tokyo #Financial Education #Gibraltar Life #Yoshimoto Kogyo

Financial Literacy Takes a New Twist with Gibraltar Life and Yoshimoto Kogyo

In an innovative collaboration, Gibraltar Life Insurance Co., Ltd. and Yoshimoto Kogyo Co., Ltd. are set to enhance financial education for younger audiences through a project creatively named the "Smile Money Project" (abbreviated as "Warakin"). This initiative, commencing in April 2024, aims to increase financial literacy among the youth by merging education with entertainment.

Scheduled for November 7, 2025, the project will feature an online variety event alongside a series of engaging video content. The purpose? To demystify financial topics while ensuring young people find the subject enjoyable and relatable.

Online Financial Variety Event: THE笑金Live

The cornerstone of this initiative is the financial variety event titled "THE笑金Live - A Night to Consider Our Future". Hosted by the popular comedy duo Football Hour, this event, which will take place online, seeks to stimulate discussions revolving around money and the future. With a plethora of talented Yoshimoto performers participating, the event intends to present relatable life events faced by young adults in their 20s—such as cohabitation, marriage, education, and home buying.

Through a mix of comedy sketches, personal stories from seasoned comedians, and expert commentary, attendees will be encouraged to explore various choices regarding their financial futures. Crucially, this event is designed to inspire participants to think positively about their financial journey, all while having a good laugh. Here are the essential details:

• - Event Name: THE笑金Live - Peek and Sketch Our Future
• - Event Date: November 7, 2025, from 19:00 to 20:30
• - Broadcast Platform: Yoshimoto Kogyo's Official YouTube Channel

Watch here. The recorded content will also be made available later on Gibraltar Life's official YouTube channel.

• - Featured Guests: Football Hour, NON STYLE's Ishida, Jungle Pocket's Ota, Aiseki Start's Yamazaki, Mayurika, Elf, Rainbow, Gerardon, Crazy Coco, and more.
• - Event Focus: A humorous approach to understanding the relationship between life and money through relatable situations.

Engaging Video Content Series: 笑金ルーム

Complementing the live event, the "笑金ルーム - Fun Financial Variety" video series aims to make financial literacy more accessible to youth accustomed to engaging with social media. Distributed through Gibraltar Life’s official YouTube channel, this series will be co-hosted by the comedic duo Oni Kōsō Tomahawk, alongside young celebrity guests. Through a combination of sketches and conversations, they will tackle common financial concerns and queries faced by young individuals, providing a light-hearted yet informative approach to money management.

• - Series Name: 笑金ルーム - Fun Financial Variety
• - Launch Date: November 7, 2025, at 10:00, with a new episode released bi-weekly over twelve installments.
• - Viewing Platform: Gibraltar Life's YouTube Channel
• - Show Hosts: Oni Kōsō Tomahawk, Ayaka Takamoto, and Aiki Satoshi.
• - Series Topics: Life planning, financial troubles, and asset management presented with a comedic twist.

About the Smile Money Project

Beginning in April 2024, the Smile Money Project is dedicated to improving financial literacy across all age groups nationwide. Through a wide array of initiatives, Gibraltar Life and Yoshimoto Kogyo aim to empower people to understand and engage with their finances confidently, thereby fostering a holistic sense of wellness.

To introduce the project’s vision, a promotional video featuring Football Hour's Iwao Nozomi as the narrator is available on Gibraltar Life's official channel, showcasing their commitment to an educational and entertaining financial literacy journey.
Watch the promotional video here

As the collaboration unfolds, both companies are poised to bring forth engaging opportunities to elevate financial literacy while ensuring that everyone enjoys the process, ultimately leading to a more financially secure society.