#Zoomlion #Germany #construction #Heavy Industry #Waldlaubersheim

Zoomlion Expands Its Operations in Germany

On March 31, 2025, Zoomlion Heavy Industry Science & Technology Co., Ltd., a renowned leader in the construction machinery sector, officially launched Phase II of its factory project in Waldlaubersheim, Germany. This significant milestone signifies an investment of over 50 million euros and spans 60,000 square meters, focusing on the modernization and expansion of the existing WILBERT TowerCranes GmbH facility. The plant aims to manufacture tower cranes, truck-mounted cranes, and concrete machinery, further enhancing Zoomlion's footprint in Europe.

Project Overview

With the completion of Phase II, the project is set to produce more than 1,000 construction machines annually, generating a production value of approximately 300 million dollars once fully operational. This initiative not only reinforces Zoomlion's commitment to innovation and excellence in the global construction machinery market but also strengthens collaboration with local industries, fostering economic growth in the region.

The factory represents a strategic move for Zoomlion as it endeavors to become a central hub for construction machinery in Europe. By incorporating advanced technologies and embracing sustainability practices, Zoomlion aims to lead in environmentally friendly manufacturing processes and contribute positively to global development.

Technological Integration and Industry Collaboration

Zoomlion actively promotes the convergence of technology, products, capital, and industry with a global market approach. It emphasizes deep integration between research and development, manufacturing, supply chains, and sales services, specifically in construction and agricultural machinery sectors. This holistic strategy has led to increased co-creation and win-win cooperation models with industry partners.

Since 2001, Zoomlion has selectively acquired a number of prestigious companies, including Powermole (UK), CIFA (Italy), m-tec (Germany), Raxtar (Netherlands), Ladurner (Italy), Wilbert (Germany), and Rabe (Germany). These acquisitions have significantly strengthened its market position and broadened its portfolio, enhancing its capabilities to serve diverse customer needs effectively.

Global Market Expansion

In recent years, Zoomlion has accelerated its foreign market development initiatives under its 'global village' concept, leveraging internet-driven insights to establish a new business ecosystem abroad. This vision incorporates strategic orientations such as end-to-end services, digitization, and localization, facilitating sustained growth. Currently, Zoomlion boasts 400 overseas subsidiaries and over 210 service and parts warehouses, making its products accessible in more than 170 countries and regions. Moreover, it has established 11 production bases across eight countries, including Italy, Germany, India, Mexico, Belarus, Brazil, Turkey, and the United States.

Commitment to Local Economic Development

Zhan Chunxin, the CEO of Zoomlion, expressed gratitude toward all stakeholders for their support and promotion of the project. He emphasized Zoomlion's dedication to fostering coordinated development between upstream and downstream industry partners in the local community, ultimately promoting local economic growth.

Zoomlion is poised to accelerate the project's implementation in line with its investment plan, promising a swift launch aimed at maximizing local benefits and enhancing industrial collaboration in the region.

To learn more about Zoomlion's initiative and its global impact, you can visit their official website at Zoomlion.