Mothers' Day 2025 Insights
2025-04-29 23:33:19

Understanding Mothers' Needs for a Perfect Mother's Day: 2025 Survey Insights

An Insight into Mother's Day Expectations: A 2025 Survey Analysis



As Mother's Day approaches, a survey conducted by Kidsline, a leading online platform for childcare and housekeeping services, sheds light on the challenges faced by mothers in Japan. Despite the day being dedicated to honoring mothers, over 80% expressed that their responsibilities did not change from a typical day. With 605 mothers participating in the survey, the findings reveal significant insights into their needs and desires for this special occasion.

Key Findings from the Survey


Burden of Household Responsibilities


A staggering 80.1% of mothers reported that last year's Mother's Day felt no different from any other day in terms of household chores and childcare duties. Only a mere 5.7% indicated they felt less burdened due to family support, while 2.5% stated their workload actually increased. A concerning 11.7% couldn’t even recall celebrating Mother’s Day, highlighting that for many, the day passes by without recognition.

The responses varied, showcasing a broad spectrum of experiences. Mothers shared anecdotes of receiving simple gifts like letters, carnations, and even pajamas selected with the help of their children. However, many also expressed feeling overwhelmed by obligations to celebrate their own mothers while receiving little in return.

Desire for Personal Time


When asked what they would appreciate most from their families this Mother's Day, 43.8% emphasized the importance of


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