#Japan #Setagaya #U-DAY #RETEXPET #Sustainable Umbrella

Introducing U-DAY: The Sustainable Umbrella Brand

The Japanese rain gear brand, U-DAY, a division of Because Corporation, proudly announces the launch of a new dual-purpose umbrella that incorporates the revolutionary 100% recycled material, RETEXPET. This innovative product aligns with U-DAY's mission to reduce clothing waste and contribute to a decarbonized society by transforming discarded clothing and PET bottles into sustainable umbrellas.

What is RETEXPET?

RETEXPET is a unique textile produced entirely from recycled sources, including clothing that can no longer be worn and discarded PET bottles. By partially repurposing collected clothing and blending these fibers with recycled PET, U-DAY creates a durable polyester material that serves as the basis for its eco-friendly umbrellas. This approach not only reduces the amount of textile waste but also promotes a greener future through responsible production practices.

The Production Process

U-DAY collects used polyester clothing and empty PET bottles through an efficient recycling network. The discarded clothing is sourced from domestic waste in Japan, which is then processed at partner factories.

In China, the collected materials are transformed into small pellets, which are subsequently mixed with recycled PET pellets. The result is the original RETEXPET fabric, which is made from a blend of 10% regenerated fiber and 90% recycled PET, creating a 100% recycled polyester that supports U-DAY's environmental mission.

Features of the New Umbrella

The newly launched umbrella is designed to provide optimal protection against various weather conditions. With complete blackout capabilities, it ensures comfort and utility regardless of the weather. Notable features include:

• - Waterproofing: The umbrella utilizes a polyurethane-coated fabric that excels in waterproofing and offers superior heat-resistance and sun protection. The dark-colored coating on the underside effectively guards against UV rays reflected from the ground, safeguarding users from sunburns during sunny days.
• - Elegant Design: U-DAY umbrellas feature a minimalist yet sophisticated design with an original wooden handle that adds to their aesthetic appeal.
• - User-Friendly Functionality: The safe guard feature prevents pinching of fingers or nails during opening and closing, making it a safe choice for users of all ages.
• - Wind Resistance: Built with fiberglass ribs, the long umbrellas are both lightweight and durable, designed to withstand strong winds without breakage. Meanwhile, the compact foldable umbrellas feature an internal support design that channels wind, ensuring resilience against gusts.

U-DAY provides a comprehensive range of sustainable umbrellas, encompassing both full-size and mini versions. These products exemplify the intersection of style, functionality, and eco-consciousness, reinforcing the brand's commitment to sustainability.

About Because Corporation

Founded in 1994, Because Corporation is headquartered in Setagaya, Tokyo, and has established itself as a reliable name in the rain gear industry. With a motto of encouraging enjoyment regardless of weather conditions, the brand offers a diverse selection of umbrellas, raincoats, and weather-related accessories through its sub-brand U-DAY, dedicated to the principles of sustainability.

For more information about U-DAY’s innovative products, visit their official online store.

With a vision for a better tomorrow, U-DAY continues to revolutionize the way we think about rain gear while taking significant strides towards environmental sustainability.