Exciting Collaboration Between Ayaka Sasaki's LumiUnion and Honoriya

Exciting Collaboration Between LumiUnion and Honoriya

The beloved idol group LumiUnion, produced by Ayaka Sasaki of Momoiro Clover Z, is set to launch a third collaborative campaign with Honoriya, a renowned onigiri specialist, beginning October 1, 2025. This partnership highlights the creativity and connection between food and entertainment, offering fans a unique product while celebrating regional ties.

Details of the Collaboration

In this new collaboration, customers will have the chance to purchase a special set that includes an acrylic keychain featuring bespoke designs from the collaboration alongside a choice of onigiri from Honoriya's menu. The set will be available for just 1,580 yen (tax included). Customers can select one onigiri costing 390 yen or less, providing flexibility in choices and flavors.

Starting from October 1, the limited-edition sets will be available at four locations, with variations of keychain designs depending on the store. This creates an element of surprise that fans and customers will surely enjoy, adding to the excitement of the release. The participating stores include:

- Honoriya x Marukome at ECUTE Akihabara
- Honoriya at ECUTE Shinagawa
- Honoriya Tokyo Main Store
- Honoriya x Marukome at GranSta Tokyo

Continuing the Flavorful Journey

In addition to the keychains, the second collaboration continues with the popular ''Collaborative Onigiri Ticket (LumiUnion Version)'' available for purchase. This ticket, priced at 1,480 yen, allows customers to redeem for four onigiri options, along with a small pack of fried chicken, ensuring a delightful meal experience at Honoriya.

Fans can purchase the tickets from specific stores:

- Ticket A: At Honoriya Tokyo Main Store and ECUTE Shinagawa
- Ticket B: At Honoriya x Marukome ECUTE Akihabara and GranSta Tokyo

Gift Campaign Announcement

Moreover, Honoriya is launching a giveaway campaign on their official X account for lucky fans, giving them a chance to win a unique package that includes 300g of Aizu Koshihikari rice and all four kinds of acrylic keychains. To participate, fans only need to follow their X account (@Ho_nnoriya) and repost the campaign announcement, making it easy for everyone to join in the fun. The giveaway runs from October 1 to October 22, 2025.