Hotel New Grand x Giraffa
2026-05-29 07:52:25

The Delicious Collaboration of Hotel New Grand and Giraffa: Unveiling the Baked Curry Bread

Culinary Delight: Hotel New Grand x Giraffa



In an exciting collaboration between Yokohama’s only classic hotel, Hotel New Grand, and renowned curry bread specialist Giraffa, a unique baked curry bread will be available at the upcoming Hamafes event on May 30 and 31. This special creation, known as the "Hotel New Grand x Giraffa Baked Curry Bread," is a nod to both institutions' rich history and commitment to culinary excellence.

Giraffa has earned acclaim as a curry bread shop, winning the Gold Prize at the Curry Bread Grand Prix for three consecutive years and boasting the ability to sell up to 4,000 pieces in a single day. Celebrating Hotel New Grand's upcoming centenary in 2027, this collaborative effort highlights their culinary artistry and dedication to quality

From May 9 to June 7, 2026, this special baked curry bread will be sold at the S.Weil by HOTEL NEW GRAND outlet as part of the "Hama Festival Gourmet Ambassador Hassy presents a Diverse Hamafes Curry Project." The event aims to showcase the rich culinary offerings of Yokohama, and this unique creation is set to be a major draw. Additionally, the item will also be available at the main Hamafes venue on the festival days.

What Makes This Baked Curry Bread Special?


The "Hotel New Grand x Giraffa Baked Curry Bread" is not just any ordinary curry bread. Crafted with the skills of a hotel chef, it boasts a luxurious filling made from carefully simmered beef, apples, and locally sourced Yokohama tomatoes mixed with Giraffa's signature gooey cheese and gnocchi, providing a delightful texture with every bite. The use of four types of oil infused with aromatic spices ensures that the fragrant aroma wafts through the air even before you take a bite, allowing you to savor the spices from the very first mouthful. Moreover, the method employs a healthy approach, using minimal oil without compromising on flavor.

Pricing and Availability


Priced at 600 yen (tax included) per piece, the baked curry bread will be available for a limited time only, with sales ceasing once stocks run out. The sales outlet is located at S.Weil by HOTEL NEW GRAND, where culinary enthusiasts can indulge in this innovative creation. For more details, you can reach out at +81-45-681-1841.

A New Challenge: Roi Donuts


In a related venture, Giraffa has also opened a new sister brand, "Roi donuts," specializing in fresh donuts in Kamakura. Building on the success of their curry bread, Roi donuts offers a variety of flavors including plain, custard, and French cruller. Customers were enamored with Giraffa's curry bread, noting its non-greasy and easy-to-eat texture, leading to long lines of up to eight hours at the Kamakura store.

A Local Specialty: Giraffa's Poutine


In response to the diverse culinary landscape of Yokohama, Giraffa has introduced a version of the beloved Canadian dish, poutine, featuring their unique curry and cheese. This delicious offering consists of crispy french fries slathered in rich cheese sauce and special spices, resulting in a balanced explosion of flavors that is sure to become a local favorite. Available exclusively at the Yokohama World Porters store, this dish has rapidly gained popularity, rivaling the already famous curry bread.

A Global Sensation


Giraffa’s curry bread has not only captivated local audiences but has also made waves internationally. The unique creation features a slightly milky, chewy bread casing that cradles a flavorful curry made from a blend of 30 spices, harmonizing sweetness, acidity, and richness. The melting cheese adds to the overall experience, making it an irresistible treat. With an impressive sales record and locations across Japan, including the bustling streets of Kamakura and Asakusa, Giraffa's expansion into markets in Korea and Singapore showcases the global appeal of their culinary creations.

Company Overview


  • - Company Name: Giraffa Co., Ltd.
  • - Headquarters: 6th Floor, Tobu Building, 6-28-9 Jingumae, Shibuya, Tokyo
  • - Representative: Hiroyuki Ide, President
  • - Business Operations: Restaurant management and franchise system administration
  • - Website: Giraffa Curry Bread
  • - Social Media: Instagram

In summary, don't miss the chance to experience this unique collaboration at Hamafes! The delicate balance of flavors and textures in the "Hotel New Grand x Giraffa Baked Curry Bread" promises an unforgettable culinary experience that embodies the spirit of Yokohama.


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Topics Consumer Products & Retail)

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