#Japan #Tokyo #housing support #LIFULL HOME'S #Rakuten Bank

LIFULL HOME'S Collaborates with Rakuten Bank

In an effort to tackle the burden of rising rental costs, LIFULL HOME'S, managed by LIFULL Inc., has begun offering a new program in partnership with Rakuten Bank. Launching on August 5, 2026, the “New Living Cost Support” program allows tenants to pay initial rental costs in installments, addressing a crucial social challenge.

The rise in living costs and rental prices, particularly in urban areas, has placed significant strain on individuals seeking new homes. Many potential movers are forced to reconsider or compromise on their housing choices due to the escalating initial payments usually required, which often include deposits and key money. Seeing this urgent need, LIFULL HOME'S and Rakuten Bank have joined forces to offer financial relief, enabling individuals to choose their desired residences without the overbearing pressure of hefty upfront costs.

Program Highlights

The New Living Cost Support program provides a versatile financing option through Rakuten Bank's Super Loan. Participants can receive funding as quickly as the same day they apply, allowing for immediate financial assistance covering initial rental costs as well as moving expenses and even the purchase of furniture and appliances post-move.

Key Features of the Program:

1. Inclusive Payment Options: All properties listed on the LIFULL HOME'S rental platform are eligible for installment payments on initial costs. This applies regardless of whether the property accepts credit card payments.

2. Exclusive Point Rewards: Those who apply through LIFULL HOME'S and utilize over 100,000 yen can earn 5,000 Rakuten Points, plus additional points totalling 6,000 for new applicants. This promotional aspect is designed to provide further incentives for users.

Context of the Initiative

In recent years, soaring prices have made it increasingly difficult for individuals, especially younger generations and new families, to secure rental housing that meets their needs. The program aims to alleviate some of these pressures, making it easier for individuals to secure their ideal living situations.

Yohei Matsushita, project manager at LIFULL, emphasizes that finding a new home is a significant milestone in many people's lives. However, rising costs have made it increasingly difficult for individuals to save the lump sum necessary for moving. The hope is that the New Living Cost Support program will ensure financial barriers do not force people to compromise their ambitions for their future homes.

By simplifying the financial aspects associated with moving—thus alleviating unnecessary stress—LIFULL HOME'S aims to create a more supportive framework for those in search of housing, including a special rewards program to further assist users during their transition.

More About LIFULL HOME'S

LIFULL HOME'S, a leading property and housing information service, promotes tailored solutions for various aspects of living—from rentals to property sales. Their mission, “Seeing your aspirations clearly,” seeks to empower individuals to realize their housing dreams. The platform not only facilitates property searches but also offers guidance on purchasing homes, building custom residences, and much more.

For more information on this program and related services, visit LIFULL HOME'S.

About LIFULL Inc.

LIFULL is a social enterprise with a mission to solve societal issues through its various ventures, including LIFULL HOME'S, LIFULL Care for senior living, and Kenbiya for real estate investment. The company strives to tackle challenges that hinder individuals from living fulfilling lives, aiming to make every life “FULL.” Learn more at LIFULL Corporate.