#Japan #Tokyo #Crepo AI #Plug Inc. #Muse Soap

Revamping the Muse Foaming Hand Soap with AI

Plug Inc., headquartered in Chiyoda, Tokyo, is at the forefront of product design innovation, leveraging artificial intelligence to create standout packaging solutions. The company has recently implemented its proprietary tool, Crepo Package Design AI, to redesign Reckitt Benckiser Japan's Muse Foaming Hand Soap, which is set to debut in April 2026.

The redesign marks a significant leap for the brand, with an updated logo that reflects contemporary aesthetics while retaining the essence of its origins dating back to 1953, when Muse was first introduced as a medicinal solid soap. By harnessing AI, Plug Inc. has streamlined what was previously a weeks-long design process into a rapid, iterative model, proposing around 80 unique designs within just a week. This not only allows for a broader spectrum of creative possibilities, but also promotes efficient collaboration among design teams.

The Design Process

The redesign was structured around a clear workflow:
1. Product Orientation: Establishing the vision for the redesign.
2. AI-Generated Design Proposal: Utilizing Crepo AI to generate initial design concepts.
3. Creative Discussions: Evaluating proposed designs and determining the best direction forward.
4. Designer Creation: Iterative development of selected designs by professional designers.
5. Consumer Group Interview: Engaging stakeholders to gather feedback and clarify design objectives.
6. Finalizing the Design: Refining elements based on feedback to arrive at a polished final product.

A key component in this redesign approach was the incorporation of consumer insights through group interviews, helping to refine the design to ensure it resonates with users’ expectations of usability, aesthetic appeal, and brand consistency. According to Ryōhei Suzuki, Brand Manager at Reckitt Benckiser Japan, the utilization of AI has significantly enhanced their design validation process. They appreciated the fresh perspectives brought by AI-generated designs, expressing excitement about integrating such technology into further projects.

Muse Brand Overview

Since its inception, the Muse brand has evolved to include a variety of products, encompassing liquid soap, foaming types, and even automatic dispensers. Their commitment to crafting functional and aesthetically pleasing personal care items is evident in their upcoming Botanical by Muse series, which will introduce body wash in September 2025 and a washing machine cleaner in February 2026, expanding their reach into new hygiene areas. Muse’s mission focuses on facilitating healthier lifestyles, continuously innovating their product lineup.

For more information, visit: Muse Official Website

About Crepo Package Design AI

Crepo serves as a powerful tool in the design development process, capable of generating and evaluating a wide array of design concepts that align with brand identity. The AI harnesses insights from over 15 million consumer surveys, established through collaborative research with the University of Tokyo’s Yamazaki lab. The key benefits of implementing Crepo include:

• - Significantly Reduced Development Time: Streamlining processes to save time and costs.
• - Boosted Sales: Enhanced product appeal leading to increased revenue.
• - Improved Operational Efficiency: Better allocation of team resources.
• - Minimized Risk of Data Breach: Protecting sensitive information effectively.

Numerous companies across various industries have adopted Crepo, witnessing substantial sales growth.

For further insights on this service, visit: Crepo AI Service Page.

Company Overview: Plug Inc.

Founded in 1982 and merging design and research capabilities in 2014, Plug Inc. excels at supporting businesses through the product development pipeline. Their expertise spans needs analysis, concept creation, and comprehensive marketing solutions, particularly in package design evaluation, making them a reputable leader in the field.

For additional information, refer to: Plug Inc. Official Website.