#Japan #Tokyo #Aohata #Frozen Fruits #Miyashita Park

Aohata's Refreshing Frozen Fruit Stand

Aohata Co., Ltd. is once again bringing a taste of summer to the lively MIYASHITA PARK in Shibuya, Tokyo, with its second pop-up event, the "Aohata Frozen Fruit Stand." Scheduled for May 17 and 18, this event aims to help people beat the heat this summer with delicious frozen fruit snacks. Attendees will have the opportunity to enjoy a free sample of the limited-edition "Kuchidoke Frozen Stick," which is a creative twist on the company's popular frozen fruit, specifically the "Aohata Kuchidoke Frozen Strawberry."

Event Overview

• - Event Name: Aohata Frozen Fruit Stand
• - Offer: Free samples of the "Kuchidoke Frozen Stick"
• - Quantity Limited: 6,000 sticks available
• - Dates: May 17-18, 2025
• - Time: 10:00 AM - 6:00 PM
• - Location: MIYASHITA PARK, Shibuya

1-26-5 Jingumae, Shibuya, Tokyo, 150-0001 Japan

Disclaimer: Although the frozen treats will be served on sticks, attendees are encouraged to consume them while standing still in designated tasting areas for safety reasons. Please supervise young children, as participation is not allowed for children under elementary school age. Supplies are limited, and distribution will end once they are gone. There may be changes in availability and times, and the event is subject to cancellation without notice. Light rain will not affect the event, but it will be canceled in case of severe weather.

Background

With the Japan Meteorological Agency forecasting higher than average temperatures from June to August, Aohata aims to promote a healthy lifestyle by encouraging the consumption of frozen fruits as a refreshing way to combat heat and prevent heat-related illnesses. The campaign addresses a significant gap in fruit consumption among Japanese adults, who average around 100g daily, falling short of the 200g recommended by the "Health Japan 21 (Third Phase)" initiative by the Ministry of Health, Labor, and Welfare.

According to a survey conducted by the Central Fruit Association in 2024, barriers such as high costs, short shelf life, and preparation time hinder fruit consumption. Aohata's efforts are rooted in the vision of bringing happiness to people globally through fruits, promoting a fruit-filled lifestyle to bridge this gap.

Aohata's Unique Frozen Fruit Products

The star of the event, the "Aohata Kuchidoke Frozen Strawberry," is made using a unique "soft frozen" method that allows the fruit to remain soft yet frozen. This allows the natural sweetness and aromas of the fruit to shine, making it an indulgent treat akin to dessert. These frozen beauties can be enjoyed as is, mixed into drinks as an ice substitute, or used to top desserts.

For more information and updates on the event, please visit the official Aohata website: Aohata Frozen.

Company Overview

Based in the Setouchi region, renowned for its citrus fruits, Aohata manufactures and sells various fruit products, including jams and frozen fruit.

• - Address: 1-25, Nakamachi, Tadaumi, Takehara, Hiroshima, Japan
• - Business Activities:

- Production and sale of fruit products;
- Manufacturing, sales, and import/export of food products;
- Production, sales, and import/export of processed agricultural, livestock, and aquatic products;
- Cultivation, sale, and import/export of fruits and seeds.

Join us at MIYASHITA PARK for a refreshing experience and to savor these delightful frozen fruit innovations!