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Demandbase Unveils Agentbase: A Game Changer for B2B GTM Execution

Demandbase, a leading account-based go-to-market (GTM) platform focused on B2B enterprises, has announced a significant advancement in its services with the launch of Agentbase. This innovative system consists of interconnected artificial intelligence (AI) agents aimed at streamlining and accelerating B2B growth pipelines. In an environment where sales and marketing efforts are often disjointed, Agentbase provides a comprehensive solution to unify these processes.

The Challenges of Fragmentation

In today's competitive B2B landscape, organizations frequently grapple with issues of fragmented data and isolated AI agents, which operate on disconnected tasks. This situation leads to inefficiencies and misalignment among teams, ultimately slowing down crucial execution phases. Demandbase's Chief RD Officer, Umberto Milletti, outlines these challenges and emphasizes the need for a cohesive system. According to him, Agentbase addresses these obstacles by creating a connected framework that utilizes a unified dataset, promoting accuracy and shared insights across GTM teams.

Transforming B2B Strategies with AI

Agentbase introduces AI-powered automation that is seamlessly integrated into an account-based GTM workflow. By intelligently surfacing high-value accounts and identifying key buying groups, Agentbase enables sales and marketing teams to orchestrate effective customer journeys. This streamlined approach helps organizations act with greater precision and achieve their objectives more rapidly. Moreover, it relieves teams of burdensome tasks, allowing them to concentrate on pipeline growth and revenue acceleration.

The first AI agent released under this platform, the Campaign Outcomes Agent, has demonstrated remarkable success in optimizing bidding strategies within Demandbase’s B2B Demand-Side Platform (DSP). In Q4 2024, campaigns leveraging Demandbase’s intent and engagement models realized a 40% higher click-through rate and a 25% increase in page visits compared to standard campaigns. This is a testament to the efficiency that Agentbase promises.

Future Developments

Following the initial launch, the next agent to debut will be the Account Engagement Agent. This agent is designed to summarize engagement activities and underscore critical aspects of accounts, equipping sellers with the necessary insights to make informed decisions swiftly. As the platform evolves, Demandbase plans to introduce an array of strategic agents aimed at enhancing the speed and effectiveness of GTM executions.

Organizations that utilize Agentbase will benefit from:

• - Consistent insights across all GTM actions derived from a singular, unified data foundation.
• - Alignment around high-value accounts and key stakeholders, ensuring that teams are focused on the same targets.
• - Streamlined workflows that minimize delays and maximize the impact of action plans, driving the full advantages of an account-based GTM strategy.

Collaboration Opportunities

In conjunction with this announcement, Demandbase has established a new AI Design Partner Program, aimed at fostering innovation through collaboration with selected customers. This initiative invites organizations to work alongside Demandbase, testing and providing feedback on AI agent functionalities, ensuring that the products align with real-world needs.

To discover more about Agentbase or to schedule a demo, you can visit Demandbase.

About Demandbase

Demandbase stands as the premier account-based GTM platform for B2B enterprises, delivering sophisticated solutions that empower organizations to target and engage the right customers effectively. With a synergistic view of intent data, AI-driven insights, and actionable recommendations, Demandbase enables go-to-market teams to harmonize their efforts and execute strategies confidently. Thousands of businesses trust Demandbase to amplify revenue while minimizing inefficiencies within their data and technology infrastructures, all wrapped in a single comprehensive platform.