#USA #Toronto #ACTO Technologies #AI Roleplay Tool #Pharma Training

ACTO Elevates Pharmaceutical Training with cxZone

In a remarkable move to transform the landscape of pharmaceutical training, ACTO Technologies has recently unveiled cxZone—an innovative AI-simulated roleplay solution tailored specifically for professionals in the pharmaceutical field. This pioneering platform comes fully integrated with Veeva PromoMats and MedComms, representing a leap forward in enhancing customer experiences in the life sciences sector.

Enhancing Clinical Skills through Simulation

The core offering of cxZone lies in its unique ability to provide pharmaceutical representatives and Medical Science Liaisons (MSLs) with an immersive, judgment-free practice environment. Unlike traditional training methods that often rely on scripted interactions, cxZone offers on-demand simulations that allow users to engage in realistic conversations that mimic the dynamics of real-world interactions with healthcare professionals (HCPs).

This cutting-edge tool assists users in honing their clinical fluency and mastering the specific messaging required to engage effectively with HCPs, all within a fast-paced and feedback-oriented setting. By employing real-time evaluation mechanics, cxZone enables users to gain instant insights into their performance, aligning closely with each company's specific sales methodologies and coaching frameworks.

Integration with Veeva for Real-Time Relevance

A standout feature of cxZone is its seamless integration with Veeva's PromoMats and MedComms. This integration ensures that all practice scenarios are not only relevant but are also constructed around the latest approved materials—from promotional content to clinical study reports. Users benefit from the most current information, thereby enhancing their overall readiness and competence when interacting with HCPs.

Sheryl Bisson, Senior Manager of Training Development at Johnson & Johnson Vision, expressed her optimism about the new platform: "We're thrilled about cxZone as it mirrors the dynamic nature of our field teams' conversations with Eye Care Professionals. It will enhance our reps' confidence and clinical skills, allowing them to excel in every interaction. This could truly be a game-changer."

Advanced Personalization Features

Built on ACTO's proprietary Empathetic AI engine, cxZone simulates HCP interactions with a level of realism that allows field professionals to create avatars representing their target audiences. Users can customize these avatars based on various factors such as therapeutic areas, specific HCP profiles, and even the mood of the interaction. This level of personalization ensures that every practice session remains highly relevant, allowing team members to address the unique nuances of their relationships with individual HCPs.

In a significant upcoming enhancement, ACTO plans to introduce a feature known as "My HCP," which will leverage data from Veeva Vault CRM. By integrating insights about prescribing behaviors, affiliations, and other critical information, this feature will enable field users to engage with digital representations of their actual customers, further elevating the realism of their training.

Setting New Standards in Compliance and Data Security

Beyond its innovative training capabilities, cxZone also emphasizes compliance, boasting SOC 2 Type II certification to ensure data security. ACTO's commitment to adhering to FDA regulations underscores its focus on maintaining high standards of integrity and security, critical in the highly regulated life sciences industry.

Parth Khanna, CEO of ACTO, noted the necessity for such a tool in today’s complex pharmaceutical environment: "In life sciences, the success of a new therapy hinges on how effectively reps, MSLs, and clinical specialists engage HCPs, especially in sophisticated therapeutic areas. cxZone reinvents roleplay to tackle industry challenges, such as limited HCP access and inconsistent coaching."

A Shift Towards Gamified Learning

With cxZone, ACTO has redefined the traditional training narrative, opting for a gamified experience that promises to drive engagement and proficiency among field professionals. User performance metrics, feedback loops, and interactive practice streaks create an engaging atmosphere that fosters continuous improvement.

cxZone is now open for life sciences companies pursuing to elevate customer experiences and enhance their field force's efficacy during critical interactions.

For more detailed information or to schedule a demo, follow ACTO's official website and stay updated through their LinkedIn for the latest developments in pharmaceutical training technology.

ACTO stands as an intelligent partner for the life sciences sector, merging human expertise with empathetic AI to guarantee that sales and medical professionals are always equipped to make significant, trust-building connections with healthcare providers.