#Japan #Tokyo #TOIRO #Rice Flour #Orange Mix

Refreshing Summer Delight: Orange Mix Roll Cake

As the summer approaches, a perfect treat to savor in the heat is making its way to the shelves! The premium brand "TOIRO," operated by JR East's Cross Station Food Company, will introduce its latest creation, the "Orange Mix" rice flour roll cake, starting from July 15th.

A Blend of Unique Ingredients

Using 100% rice flour from Uonuma Koshihikari harvested in Tokamachi, Niigata Prefecture, this roll cake features a beautifully white, chewy sponge. With the addition of refreshing soy cream made from orange and mikan puree, it promises a delightful taste, perfect for hot summer days. What makes it even more special is that it can be enjoyed even when frozen, reminiscent of ice cream on those scorching afternoons!

The Exciting Taste Experience

The soft rice flour sponge melds perfectly with the light soy cream, creating a unique blend of textures and flavors. The infusion of orange and mikan puree not only boosts the cake's flavor but also offers a refreshing pleasure that's ideal for warm weather. Each bite reveals the textured contrast provided by the sliced orange peel topping, adding excitement to your palate.

Product Details

• - Product Name: Rice Flour Roll "Orange Mix"
• - Retail Price: 450 yen (tax included) per individual serving

Notable Features:

• - Sponge: Crafted entirely from 100% Uonuma Koshihikari rice flour, this sponge cake has been designed with a nod to the "snow country" theme of Niigata. Its texture is both chewy and fluffy, setting the stage for a one-of-a-kind sweet treat.
• - Soy Cream: Combining orange and mikan purees creates a flavor that is both light and invigorating. Moreover, the addition of orange peel as a topping provides a delightful crunch, making each bite a joyous experience. It’s important to note that this product is free of wheat, eggs, and dairy, making it accessible to those with dietary restrictions.

Serving Recommendations

For the best experience, thaw the cake in the refrigerator for about two hours before enjoying. However, don’t worry if you prefer it frozen; it's delicious straight from the freezer too.

How to Purchase

You can find the Orange Mix roll cake through several channels:

• - EC Sites: Available on JRE MALL's "JR-Cross Food Mall" and also on Rakuten.
• - Local Stores: In Niigata Prefecture, look for it at Tokamachi City’s Roadside Station Cross Ten and the local tourism information center. In Tokyo, check out the Niigata Information Center in Ginza.
• - In-store Offerings: Coming soon to JAPAN RAIL CAFE TOKYO and Railway Club in Omiya in September.

Free Shipping Campaign

To celebrate the launch of the Orange Mix roll cake, a free shipping campaign will run on JRE MALL and Rakuten for orders placed until July 31, 2025. Purchase them conveniently as an 8-pack for 3,600 yen or a 4-pack for 1,800 yen.

About the Rice Flour Roll Cake

The rice flour roll cake series began with the establishment of the "TOIRO" brand in October 2024. The aim was to create delectable treats that can be enjoyed by everyone, including those with allergies. The first in the series, "Snow White," won the prestigious Grand Prix at the 86th Japan Food Selection in April 2025. Following flavors include the decadent "Chocolate" and the soothing "Snow Country Green Tea." All flavors share the common feature of being delightful even as frozen desserts.

"TOIRO" Brand Philosophy

The name "TOIRO" symbolizes the diversity of Tokamachi, aiming to be a brand that embraces a multitude of perspectives. It seeks to produce sweets that can be loved by everyone, putting meticulous attention to using carefully selected ingredients sourced from Tokamachi and Niigata, crafted with care in every step of the process. It also addresses the growing demand for allergy-friendly and vegan options in the food scene.

About Tokamachi Sukoyaka Factory

As part of JR East's initiatives to revitalize local regions, the Tokamachi Sukoyaka Factory opened in September 2014 to produce allergy-friendly products, avoiding wheat, eggs, and dairy. Under the expert guidance of Takaki Bakery, renowned for their advanced technology, they create delicious cakes using rice flour and soy milk, and their baked goods are also popular for community-based returns.

Company Overview: JR East Cross Station

Founded on April 1, 2021, JR East Cross Station focuses on various convenience and retail businesses, including food manufacturing and retail spaces throughout major train stations across Tokyo, all while championing specialty and quality products.