New Men's Rize CM with Kamaitachi: A Candid Conversation
The popular comedy duo Kamaitachi, consisting of Kenji Yamauchi and Ryuichi Hamaya, has released a new talk video in conjunction with the launch of the latest CM for Men's Rize, a male beauty dermatology clinic. This fresh approach to advertising, which diverges from traditional comedic routines, showcases the duo in a more serious light, engaging in discussions about their lives and aspirations as they reach their 40s.
About Men's Rize
Men's Rize operates 29 clinics nationwide in Japan and specializes in medical hair removal. Since 2023, they have been collaborating with Kamaitachi as brand ambassadors. The partnership aims to promote 'men's medical hair removal' without relying on humor, a departure from what fans might expect from the famous comedians. The new digital CM series that debuts today, January 15, 2026, at 12:00 PM includes four different versions that can be viewed on the official Men's Rize website.
The Talk Video
In a newly released 20-minute talk video featuring Kamaitachi, the duo engages in 'cross-talk,' providing insights into their thoughts on life as they navigate their 40s. From their feelings about aging, fatherhood, and future dreams to candid reflections on their roles as husbands and fathers, this interview is a valuable glimpse into their real personalities.
The video discusses various fascinating topics, such as:
1.
Body Hair Transformation - Hamaya shares, "I used to get teased for having so much hair on my legs, but now I'm hair-free and feel great about it!" Both comedians express their positive experiences with medical hair removal and how it has changed their body image.
2.
Life in Your 40s - The pair reflect on their 40s, with Yamauchi admitting, "I take more supplements than ever, even if I don’t really know what they do!" Hamaya humorously remarks on still being afraid of ghosts despite being an adult.
3.
Parenting Advice - As experienced fathers, the duo urges new parents to prioritize love, saying, "Just love your children!" They stress the importance of cherishing every moment with kids as they grow quickly.
4.
Secrets to a Happy Marriage - Their advice includes daily expressions of affection like hugs and kisses, while also emphasizing the importance of communication and understanding in resolving conflicts.
5.
Future Aspirations - The talk wraps up with Yamauchi dreaming of a peaceful life in Okinawa, while Hamaya intends to work hard for another decade, even humorously contemplating getting a Men's Rize tattoo!
Creative Assets
In conjunction with the video launch, a special page has been created to provide access to all marketing assets related to the new CM, including behind-the-scenes and making-of videos, which can be downloaded until April 25, 2026. Links to the various CM versions and the cross-talk video are also available, giving fans a full perspective on this engaging campaign.
Conclusion
Kamaitachi's shift in tone for the Men's Rize campaign offers audiences a refreshing take on advertising that resonates with real-life experiences. It's a celebration of self-care and masculinity, encouraging men to embrace changes with confidence and humor. As they step into a new phase of their careers and lives, we can look forward to seeing more of their authentic selves in future projects.