#Japan #Tokyo #Meiji #Essel Super Cup #tea cookie

Meiji Essel Super Cup Tea Cookie: An Autumn Delight Returns

This autumn and winter season, a fan-favorite flavor makes its much-anticipated return: the Meiji Essel Super Cup Tea Cookie! Launching on October 6, 2025, the beloved flavor brings back the delightful combo of rich milk tea ice cream and moist tea cookies, a treat that has been missed for three long years.

An Irresistible Flavor Combination

The new product features a unique base of milk tea-flavored ice cream, meticulously crafted to showcase the creaminess of milk combined with the fragrant notes of tea. The base ice cream incorporates high-quality tea sourced from the Dimbula region, known for its excellent balance of taste and aroma. To enhance this base, tea cookies made from the aromatic Darjeeling tea are mixed in, allowing you to enjoy the vibrant and rich flavors of tea in every bite.

This flavor originally captured hearts during the fall and winter seasons and its return speaks to the overwhelming demand from fans who have eagerly awaited its comeback. The delightful combination of creamy and crunchy textures makes it a perfect treat for cozy evenings.

Expanding the Joy of Indulgence

With this product launch, Meiji aims to broaden the world of deliciousness and contribute to customers’ daily health and enjoyment. The blend of tea and cookies not only satisfies taste buds but also evokes warm nostalgic feelings on chilly days, making it an essential ice cream for the season.

Exciting Campaign to Celebrate the Launch

To commemorate the launch of Meiji Essel Super Cup Tea Cookie, a special campaign will be held, offering a chance to win exclusive items supervised by BEAMS DESIGN. A total of 555 lucky participants will be chosen through a series of fun activities:

• - Campaign Period: From October 6 (Mon), 2025, 10:00 AM to December 25 (Thu), 11:59 PM.
• - Participating Products: The campaign includes various products from the Meiji Essel Super Cup line, including Ultra Vanilla, Matcha, Chocolate Cookie, Cookie Vanilla, and of course, the Tea Cookie.
• - Entry Condition: Participants can submit their receipts after purchasing the required number of products to join the campaign.
• - Prizes: Special items curated by BEAMS DESIGN will be awarded to a total of 555 winners, with categories ranging from socks (for one product entry) to t-shirts (for two products), tote bags (for three products), hoodies (for five products), and a chance to win a ¥5,000 QUO card for participants who enter the five-product competition.

Don’t miss out on the chance to enjoy the delectable flavors of Meiji while participating in this exciting campaign. For more details, visit the campaign site at Meiji Essel Super Cup Campaign. Join in on the fun and experience the joy of the newly re-launched Tea Cookie flavor this season!