#Japan #Tokyo #M&A #SIVA #Will Do

SIVA Completes Acquisition of Will Do

In a significant move within the software market, SIVA Inc., a specialized software group based in Tokyo, has announced the successful acquisition of all shares of Will Do Inc., a cloud service provider targeting the beauty and esthetic industry. This acquisition will lead to Will Do becoming a fully owned subsidiary of SIVA, transitioning the company to a non-public status.

SIVA, led by CEO Minoru Sugiura, has entered into a share transfer agreement with Will Do’s shareholders, marking its first full acquisition of a publicly listed company. Will Do, situated in Ise City, Mie Prefecture, has already filed for delisting from the TOKYO PRO Market, with the actual transfer of shares anticipated to occur on September 11, 2026.

This transaction represents SIVA's sixth merger and acquisition (M&A) initiative, following previous alliances with companies like Squad and VERTICE. The acquisition is a part of SIVA’s larger strategy to strengthen its capital structure and organizational capabilities, aiming for sustained expansion as a vertical software holding company.

Background of the Acquisition

Founded in 2001, Will Do has established a significant presence in the beauty sector, promoting its ethos of "the strong WILL to DO." The company specializes in a diverse range of cloud services tailored to the esthetic and beauty industry, where it has gained a substantial market share.

The company made its debut on the TOKYO PRO Market in December 2023, focusing on enhancing corporate governance and compliance to establish a robust, sustainable business foundation. Will Do experienced both revenue and profit growth in FY 2026, highlighting its strong operational ethos and competitive advantage.

Despite the rapid advancements, the beauty industry still holds considerable potential for digital transformation in areas like store operations, customer management, and marketing. Therefore, Will Do aims to further expand by collaborating with strategically aligned partners, leading to its agreement to transfer shares to SIVA after a thorough discussion and due diligence process.

SIVA's Strategy and Vision

SIVA presents itself as a collection of exceptional vertical software companies that leverage each other’s strengths to foster unprecedented growth. The organization integrates its acquired entities effectively through respectful partnerships, emphasizing the importance of the existing management culture of each acquired company while enhancing governance and development capabilities with its substantial capital.

Through this acquisition, SIVA has laid the groundwork to support its ambitions in the beauty sector, prioritizing the advancement of technologies and services that cater specifically to the industry's needs. The company recognizes the transformative potential of comprehensive cloud solutions for operational efficiency, marketing, and customer engagement enhancements.

Value Proposition to Customers

1. Evolution of Cloud Services: Utilizing SIVA's AI-driven development capabilities, Will Do will accelerate the enhancement and SaaS transformation of its suite of cloud services catered to the beauty sector.

2. Strengthening Marketing Support: By collaborating with Squad, a digital advertising and marketing SaaS provider, Will Do will bolster its services aimed at driving customer acquisition and advertising management for esthetic and beauty salons.

3. Stable Service Provision through Enhanced Infrastructure: The integration of shared management, skill development, and development systems within the group will ensure long-term stability in delivering essential software in the beauty industry.

Comments from Leadership

SIVA's CEO Minoru Sugiura expressed enthusiasm regarding the acquisition, stating that this partnership marks a new milestone, positioning SIVA for a broader growth trajectory alongside Will Do. He noted the importance of maintaining high transparency in governance while integrating Will Do into SIVA’s growth story aimed at achieving substantial public offerings in the future.

On his part, Shunichi Sawada, President of Will Do, underscored the company's commitment to its founding spirit while recognizing the necessity of a partner with capital strength and synergy, ultimately choosing to join SIVA to deliver enhanced value to customers in the beauty sector.

Company Profiles

SIVA Inc.

• - CEO: Minoru Sugiura
• - Location: 5-26-16 Mita S-Garden, Minato, Tokyo
• - Business: Managing specialized software companies
• - Website: siva-s.com

Will Do Inc.

• - President: Shunichi Sawada
• - Location: 791 Yuda, Omata-cho, Ise City, Mie Prefecture
• - Founded: August 2001
• - Business: Developing and providing cloud services for the beauty and esthetic industry
• - Website: willdo.co.jp

For inquiries related to this acquisition, please contact SIVA’s public relations team at [email protected].