#United States #New York #Children's Hospitals #Toy Foundation #Play Fund

The Toy Foundation's Commitment to Children's Mental Health

In a remarkable initiative, The Toy Foundation™, the charitable arm of The Toy Association™, announced a funding allocation of $405,000 to 23 children's hospitals and health systems. This generous support aims to enhance the well-being and healing processes of pediatric patients by incorporating play into their medical environments. The initiative is expected to positively impact over 245,000 children receiving medical treatment, particularly in under-resourced communities across the United States.

The Importance of Play in Pediatric Care

Play is an essential part of childhood, serving not only as a joyful activity but also as a therapeutic tool, especially in hospital settings. Studies have shown that access to play can provide immense emotional benefits and comfort to children undergoing treatment. It promotes a sense of normalcy during difficult times, fostering positive coping mechanisms as kids interact with familiar toys and engage in activities that allow them to express themselves creatively.

Pam Mastrota, Executive Director of The Toy Foundation, noted, "Play is a key component of childhood. Having access to play in difficult situations, such as a hospital stay, can provide immense comfort and emotional benefits to pediatric patients as they receive treatment and heal." This thoughtful initiative, started in 2021, aims to bring joy and relaxation to the lives of vulnerable children who are navigating their health challenges.

Grant Distribution to Hospitals

The 2025 recipients of The Toy Foundation's Play Fund include notable medical facilities from coast to coast, such as:

• - Ann & Robert H. Lurie Children's Hospital in Chicago, IL
• - Baylor Scott & White McLane Children's Hospital in Temple, TX
• - Children's Hospital of Philadelphia in Philadelphia, PA
• - St. Christopher's Hospital for Children in Philadelphia, PA

These 23 hospitals are among those identified to serve a significant number of low-income and under-resourced patients, ensuring that the funds reach those who need them most. The investments will finance diverse projects, including sensory-friendly play areas that cater to children with different needs, and themed arts and crafts that promote emotional expression and creativity.

More than Just Financial Support

The impact of the Play Fund program extends beyond mere financial contributions. It symbolizes the collective effort of the toy industry coming together to provide meaningful experiences for children in challenging circumstances. Specifically, it highlights the role of play not just as a form of entertainment, but as a method of therapy and healing. Since 2021, The Toy Foundation has awarded a total of 80 grants worth $1.6 million, directly impacting children's lives positively during their hospital stays.

To ensure the program's sustainability and effectiveness, The Toy Foundation recognizes the importance of its partners, including Mattel, Inc., Beacon Media Group, and VTech Electronics. Their ongoing financial support underscores a shared commitment to enhancing pediatric care and childhood experience.

Looking Ahead

By the end of 2025, the Play Fund program is projected to bring the benefits of play to an astonishing 825,000 children nationwide. As The Toy Foundation continues its mission to unite the toy industry for the benefit of children's well-being, it remains dedicated to finding innovative ways to deliver joy and comfort to kids facing health adversities.

For those interested in supporting this remarkable cause or applying for future grants, more information is available on The Toy Foundation's website (ToyFoundation.org). Following the Foundation on social media platforms like LinkedIn, Instagram, and Facebook can also provide the latest updates and success stories related to this impactful program.

In conclusion, the initiative by The Toy Foundation serves as a reminder that even in the challenging environment of a hospital, the power of play can truly change the lives of children, making their medical journeys a bit brighter and more bearable.