#Japan #Osaka #Anicom Group #MA-T System #Crystal Joy

Exclusive Partnership in Pet Health

Anicom Group, recognized as the number one provider of pet insurance in Japan, has taken a significant step in pet health by entering into an exclusive sales agreement with Earth Chemical Co., Ltd. This collaboration will focus on the innovative MA-T® Oral Care Gel, which incorporates advanced oxidation control technology, aimed at enhancing the dental hygiene of pets.

The MA-T® Oral Care Gel

The newly developed MA-T® Oral Care Gel is the result of a joint research initiative by Anicom, Anicom’s Advanced Medical Research Institute, and Earth Chemical. Anicom Group plans to distribute this product exclusively within Japan, tapping into various channels including veterinary hospitals, pet shops, grooming salons, and breeders.

This strategic agreement not only expands Anicom's product offerings but also firmly positions them as a market leader in promoting pet health and wellness. As a testament to its dedication, Anicom has previously introduced its CRYSTAL JOY, a toothpaste gel that utilizes the same MA-T® technology, making it the first of its kind in the Japanese market.

Backing Health with Research

The CRYSTAL JOY toothpaste gel came about from Anicom's commitment to help pet owners address the challenges of establishing regular oral care routines for their pets. The developers aimed to ensure that this product effectively engages pet owners in caring for their beloved companions. Unlike conventional oral care products, CRYSTAL JOY is colorless, tasteless, and odorless, eliminating any chance of masking unpleasant smells and allowing owners to monitor their pets' oral health more closely.

In fact, surveys conducted by Anicom indicate that 74% of the participants reported a noticeable reduction in their pets' bad breath after incorporating CRYSTAL JOY into their care routines. This impressive efficacy underscores the product's reliability and effectiveness, backed by significant cooperation with Osaka University's Graduate School of Dentistry, which has aided in refining the formulation based on viscosity adjustments to prolong the effects of MA-T® technology.

With over 99% of its composition derived from water, CRYSTAL JOY has also received validation from the Japan MA-T Industrial Association, ensuring its safety for everyday use in pet oral care.

Availability and Further Details

The CRYSTAL JOY is available through Anicom’s group company, Simnet, via their online store called Minna no Pet Health Specialty Store (https://www.min-petkenko.com/), as well as in numerous pet shops and veterinary clinics across the nation.

• - Purchase Link: CRYSTAL JOY
• - Volume: 60g
• - Manufacturer's Suggested Retail Price: ¥2,640 (tax included)

Anicom Group remains steadfast in its mission to enhance pet health and longevity through diverse approaches, focusing on disease prevention and the overall well-being of pets and their owners. This partnership with Earth Chemical represents a significant stride towards achieving that goal, embodying their commitment to enriching the lives of pets and their families.