Murakami Farm's Athletic Support Initiative
In an exciting collaboration, Murakami Farm, the number one producer of sprouted vegetables in Japan, has partnered with Aoyama Gakuin University’s track and field team to provide nutritional support aimed at enhancing athlete performance. This initiative marks the release of a behind-the-scenes video documenting the team’s summer training camp, which was uploaded to Murakami Farm’s official YouTube channel.
The Summer Training Camp Experience
During August, Aoyama Gakuin University's long-distance running team participated in an intensive training camp. The video depicts not only the rigorous training schedules but also showcases an educational seminar held for the athletes and coaching staff on the nutritional benefits of Broccoli Super Sprouts. These special sprouts, which contain over 20 times the sulforaphane found in conventional broccoli, have become integral to the athletes' dietary regimen — a testament to both the effectiveness of the collaboration and the importance of nutrition in sports performance.
Highlighting the “Blue Peak Cafeteria”
As part of their commitment to athlete nutrition, Broccoli Super Sprouts have also been introduced at the Aoyama Gakuin University Machida dormitory, known as the “Blue Peak Cafeteria.” This cafeteria now features various dishes, including sandwiches and rice bowls, incorporating the nutritious sprouts to further support the athletes’ dietary needs. Their official Instagram account showcases these new menu items, creating excitement among students and supporters alike.
Insights from Leadership and Athletes
The video includes an exclusive interview with Yoshimitsu Hara, the head coach of Aoyama Gakuin University’s track team, who has led the team to eight victories at the prestigious Hakone Ekiden over an 11-year span. Coach Hara emphasizes the significance of summer training camps and the team’s unique approach to balancing hard work with enjoyment.
Two star athletes, Asahi Kuroda and Shota Shiode, also share their thoughts on the team's current status and their aspirations for the upcoming season. Both athletes are not just prominent runners but also exemplify the synergy between rigorous training and nutrition catalyzed by this collaboration.
A Transparent Look at Nutrition Management
Managing nutrition is crucial for sustaining top athletic performance. The video delves into how the diet, curated by a dietician who is an alumnus of the Aoyama Gakuin track club, plays a foundational role in athletes’ training plans. Ensuring they have the right nutrients enhances their resilience and shapes their physical and mental fortitude vital for competing at such high levels.
Nutritional Seminars on Super Sprouts
An engaging segment of the camp focused on the Broccoli Super Sprouts, where a seminar highlighted the health benefits of sulforaphane, noted for its potential to improve health outcomes for athletes. These insights reinforce the philosophy that recovery and performance start in the kitchen.
Future Collaborative Initiatives
Looking ahead, several exciting collaborations are planned, including
1. A special discussion on YouTube featuring Yoshimitsu Hara and Murakami Farm’s president, Kiyotaka Murakami.
2. The development of new recipes utilizing Broccoli Super Sprouts, customized in conjunction with Aoyama Gakuin University.
3. The launch of a dedicated website to inform and engage fans and health-conscious consumers.
About Broccoli Super Sprouts
Broccoli Super Sprouts are derived from a unique strain cultivated exclusively by Murakami Farm. These sprouts are harvested just three days after germination and are packed with sulforaphane, making them a superior alternative to conventional broccoli. Under the guidance of Dr. Paul Talalay from Johns Hopkins University, Murakami Farm maintains exclusive rights for production and sales within Japan. The demand for these sprouts has surged, reflecting Japan’s growing health consciousness, resulting in impressive sales growth over the past decade.
For more information about Broccoli Super Sprouts, visit the official website:
Murakami Farm.
About Murakami Farm
- - Founded: January 1978
- - CEO: Kiyotaka Murakami
- - Revenue: Approximately ¥11.37 billion (Fiscal Year ending December 2024)
- - Products: Broccoli Super Sprouts, pea sprouts, and other high-nutrient vegetables.
- - Locations: Hiroshima (Headquarters, R&D), production centers in various prefectures, and sales offices across Japan.
- - Website: Murakami Farm