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Guidant: A New Era in Cemetery Property Sales

In a groundbreaking move for the deathcare industry, Fortitude Research and Marketing has unveiled "Guidant," a pioneering platform designed to facilitate online cemetery property sales. This technology is not just innovative—it’s a complete transformation of how families can engage with these sensitive services. Unlike traditional methods that often involve extensive in-person consultations and negotiations with sales representatives, Guidant allows families to browse, select, and purchase cemetery property entirely online.

The Need for Digital Transformation

For years, the deathcare sector has lagged behind in adopting digital commerce solutions, especially when it comes to purchasing cemetery plots and related services. According to industry research, about 35% of consumers are willing to buy cemetery property online if provided with the option. Guidant addresses this demand by bringing cemetery property transactions online through a secure, user-friendly platform. This approach not only meets the needs of today’s digital consumers but also enriches the buying experience, allowing families to make informed decisions during challenging times.

How It Works

Guidant's patented technology features an intuitive interface that integrates interactive mapping, inventory management, and e-commerce functionality. This allows cemeteries to effectively showcase available properties and streamline their sales processes. Families can view various options, check availability, and complete purchases from the comfort of their homes, making the often difficult task of planning ahead much more manageable.

George Owens, the founder of Fortitude Research and Marketing and the visionary behind Guidant, emphasizes the importance of this transition: "For too long, cemetery property sales have been one of the last major purchase categories still tied to a completely offline process. Guidant changes that."

This shift not only enhances consumer transparency and accessibility but also empowers cemetery operators to adapt and thrive in a rapidly digitizing world.

Successful Implementation

The first successful implementation of Guidant took place at Brooklawn Memorial Park in Portland, Maine, in collaboration with Milestone Funeral Partners, a company known for its forward-thinking approach in the deathcare industry. Mike Martel, President of Milestone Funeral Partners, expressed his enthusiasm: "We’re proud to be the first to bring Guidant's technology to market. This platform makes it easier for families to make meaningful, informed decisions—allowing our facilities to connect with customers effectively."

Future Growth and Expansion

Guidant has exciting plans for growth, with additional partners already in pre-launch phases at 11 other locations. As the company works to extend its reach, it is also seeking seed investments to expand its engineering team and enhance its services across North America. This proactive strategy underlines Guidant's commitment to not just being a temporary solution but establishing a robust foundation for the future of cemetery commerce.

Owens reiterates this vision: "This platform is more than just a digital tool; it's a roadmap for how cemetery commerce will evolve—fusing tradition with progressive innovation."

Conclusion

Guidant stands as a testament to how technology can transform even the most traditional sectors. By enabling families to purchase cemetery property online, Guidant is taking a significant step in modernizing the deathcare profession, enhancing not just the ease of transactions but also the overall experience during a challenging time. This is indeed a new chapter for the industry, ensuring that cemetery operators can also prosper in a digital-first environment while meeting the expectations of today's consumers.

To learn more about Guidant, visit OurGuidant.com.