#USA #Subaru #Camden #Crosstrek #Forester

Subaru of America June 2025 Sales Report

In a recent report, Subaru of America, Inc. (SOA) announced its sales figures for June 2025, recording a total of 46,515 vehicle sales. This marks a 15.8% decline compared to 55,228 units sold in June 2024. Despite the overall decrease, year-to-date sales remained relatively stable at 321,775, reflecting a minor 0.2% drop over the same period last year.

Crosstrek Takes the Lead

Interestingly, the Crosstrek emerged as a robust performer this month, achieving its best sales for June with 15,994 vehicles sold, which is a 5.7% increase compared to the previous year. This trend underscores the model’s growing popularity among consumers, aligning with Subaru's commitment to safety, reliability, and customer satisfaction.

Performance of Other Models

Alongside the Crosstrek's stellar figures, the Forester also made strides, witnessing a 2.1% uptick in sales, totaling 11,343 units. In close pursuit, the Outback recorded sales of 10,608, although it experienced a significant decrease compared to last June's numbers.

Subaru's President and COO, Jeff Walters, expressed gratitude to Subaru retailers across the nation for their relentless efforts in engaging customers and fostering long-term relationships. He mentioned the positive impact of the Subaru Love Promise®, highlighting the company’s dedication to quality and community involvement, which has been recognized through their annual Corporate Impact Report.

Analysis of Other Models

Examining the sales data from various models:

• - Ascent: Sold 3,095 vehicles, down 38.4% from June 2024.
• - BRZ: Sold 206 vehicles, experiencing a 15.2% decline.
• - Impreza: Notably down by 16.6%, recording 2,055 units sold.
• - Legacy: The sales figures dropped by 8.2%, with 1,689 vehicles sold.
• - Solterra: Sold 1,175 vehicles, indicating a slight downturn of 4.9%.
• - WRX: This model suffered a staggering 73.7% drop, selling just 350 units.

While certain models faced challenges, the overall sales trends for Subaru exhibit resilience, particularly in the Crosstrek and Forester segments.

Looking Ahead

With the first half of 2025 behind, Subaru remains optimistic about the future. Troy Poston, Senior VP of Sales, noted that both the Forester and Crosstrek continue to meet customer demands effectively. He emphasized Subaru's evolving lineup, which fortifies the brand’s reputation as a trusted resource in the automotive industry.

Conclusion

Subaru's June 2025 sales report illustrates a mix of achievements and challenges for the brand. While there’s a notable drop in overall sales, certain models notably performed well, indicating promising segments for future growth and customer engagement. As Subaru aims to enhance its market presence, continuous innovation in models and a strong commitment to community values will be pivotal in shaping its success moving forward.