Coca-Cola's Benny Lee to Speak at Business Technology Conference Japan 2025

Coca-Cola's Benny Lee to Enlighten Attendees at BTCONJP 2025

The Business Technology Conference Japan (BTCONJP) is set to host an impactful event on November 15, 2025, at the LINE Yahoo! headquarters in Tokyo Garden Terrace Kioicho. This year, the conference welcomes Benny Lee, Senior Manager of Technology & Strategic Partnerships at Coca-Cola, as a keynote speaker, marking an exciting moment for attendees eager to explore the intersection of technology and business.

Keynote Overview

Benny Lee will present on the topic: Coca-Cola AI at scale: Transforming workflows and accelerating creativity. As a brand with a storied 139-year history, Coca-Cola has successfully harnessed the power of artificial intelligence (AI) to foster deeper connections with consumers. In this session, Lee will share insights into how the company has transitioned AI from experimental stages to enterprise-wide initiatives, fundamentally transforming its business practices.

The session will delve into:

- Coca-Cola's journey towards integrating AI comprehensively.
- Strategies employed by this century-old brand to stay relevant to modern consumers.
- The innovative consumer experience created through AI coupled with storytelling.
- Scaling creative solutions while localizing brand governance with AI.

This presentation is particularly relevant for IT professionals focused on improving operational efficiency and enhancing brand value. Those keen to implement practical AI applications at an organizational level will find the session packed with actionable insights.

The Speaker Profile: Benny Lee

Benny Lee joined The Coca-Cola Company in 2014 and has dedicated over a decade to driving innovation within the organization. As the Senior Manager for Technology & Strategic Partnerships, he leads Coca-Cola’s AI strategy and cultivates strategic alliances to accelerate the next generation of creative operations. Lee brings over ten years of experience in design, having launched more than 20 products across diverse platforms from the metaverse to retail, championing the development of immersive consumer experiences.

His expertise lies at the crossroads of UX, creative AI, and product development, where he melds design with emerging technologies to transform how global brands connect with people.

Message from Benny Lee

Benny Lee’s insights are expected to inspire attendees, especially those involved in digital transformation, as he emphasizes the significant role technology plays in modern business landscapes.

What is BTCONJP?

The Business Technology Conference Japan (BTCONJP) serves as a pivotal event for exploring how business technology can update various sectors of the economy. The conference aspires to elevate IT’s role from merely a maintenance tool within organizations to an integral part of business operations, driving efficiency, safety, and added value. Designed to align evolving IT with strategic business objectives, BTCONJP is essential for executives seeking to foster a more technologically integrated workforce.

Having successfully launched its first hybrid format in 2024, BTCONJP is now entering its third edition, continuing to adapt and expand its reach. Past session recordings are available for review, providing insights into discussions and keynotes from previous years.

Event Details

- Date: November 15, 2025
- Venue: LINE Yahoo! Corporation, Tokyo Garden Terrace Kioicho, Kioi Tower 17F

How to Register

Participants can visit the official site to purchase tickets for BTCONJP 2025.

Theme of the Year

This year’s theme, “Creating Tomorrow’s Business with Technology,” reflects the evolving role of IT departments in not only maintaining digital foundations but also driving business growth. From daily operational improvements to promoting digital transformation and security measures, IT is becoming a vital catalyst for overall organizational change. Now is the time to acknowledge the power of technology in shaping the futures of businesses.

Sponsorship Opportunities

Currently, we are seeking bronze sponsors. Interested parties should refer to the sponsorship guidelines and apply via the dedicated form.

Links and Resources

- Official Website: BTCONJP Official Site
- Social Media: X (formerly Twitter)
- Documents and Media Kit: Documents, Media Kit

Join us at BTCONJP 2025 and witness how the Coca-Cola Company leverages technology to transform its business approach, fostering creativity and connection in an ever-evolving market landscape.