#United States #Happy Money #Torrance, California #Personal Loans #TruMark Financial

TruMark Financial Credit Union Partners with Happy Money

TruMark Financial Credit Union has embarked on an exciting partnership with Happy Money, a prominent consumer finance firm committed to responsible lending. This collaboration aims to revolutionize the way credit unions like TruMark enhance their personal loan services, providing a more flexible and diversified approach to lending.

A Shift in Lending Dynamics

On November 3, 2025, Happy Money revealed the partnership with TruMark Financial, which boasts $3.4 billion in assets. By integrating Happy Money's innovative loan participation program, TruMark is positioning itself to diversify its balance sheet while simultaneously boosting capital deployment. This strategic alliance will enable the credit union to generate higher returns from short-duration, high-yield personal loans, addressing the needs for greater financial flexibility and risk management.

As part of this collaboration, TruMark Financial aims to enhance its personal loan portfolio without incurring additional operational overhead. The unique structure of the loan participation allows for a balanced risk management approach, which is vital in today's financial landscape. Unlike traditional loan pools that might offer seasoned loans, Happy Money's program provides access to newly originated loans, anticipating stronger performance.

Benefits for TruMark Financial

For TruMark Financial, this partnership represents an opportunity to tap into high-quality assets on a national scale. President and CEO Kelly Botti emphasized the urgency of innovation and forming strategic partnerships to enable intentional growth. She stated, “Partnering with Happy Money allows us to strengthen our lending strategy significantly, diversifying our balance sheet and strategically deploying capital into revenue-enhancing assets.”

Moreover, this collaboration allows TruMark Financial to engage with like-minded institutions, ultimately strengthening its financial stability and fostering sustainable growth.

The Hive Portal Advantage

Happy Money launched its participation program to allow financial institutions to optimize balance sheets while reducing concentration risks. The company’s proprietary platform, Hive, plays a pivotal role in this. It connects loan originators with financial institutions that seek to invest in high-quality assets seamlessly and digitally. TruMark's Executive Vice President and Chief Lending Officer, Steven Olson, noted the advantages brought by the Hive portal. This tool enables their team to plan, manage, and execute participation activities efficiently. He commented on the consistency, digital tracking, and timely closures managed through Hive, which collectively uphold confidence and maintain accuracy throughout.

Flexible Partnership Approach

Happy Money's participation program offers credit unions the flexibility of engaging either in forward flow purchases or one-time acquisitions, meeting varying partner needs. Each credit union benefits from detailed insights into credit policy, pricing, and portfolio trends, ensuring they can deploy capital mindfully to enhance returns and diversify their financial positions.

CRO Matt Tomko remarked on the robust ecosystem Happy Money has nurtured among lending partners. He highlighted the significance of balance sheet diversification and risk mitigation, driving the point that, much like a sports team invests in top talent, credit unions can fortify their lending portfolios effectively.

“By partnering with TruMark Financial, we’re exemplifying how we enable credit unions to grow meaningfully while leveraging lending as a force for good,” Tomko said.

About Happy Money and TruMark Financial

Happy Money empowers consumers to achieve financial goals through straightforward, transparent loans. The company, through its cutting-edge platform, strives to simplify borrowing and support credit unions, banks, and asset managers in diversifying their balance sheets confidently. Together with its partners, Happy Money has facilitated over $6.5 billion in loans, assisting close to 350,000 people in managing their financial futures.

TruMark Financial, founded in 1939 with headquarters in Fort Washington, PA, stands as one of the nation's most dynamic credit unions, delivering a comprehensive suite of banking services to over 143,000 members. With 24 branches and a suite of online banking solutions, TruMark Financial is deeply committed to fostering financial growth and community support.

This new partnership signals a progressive shift in personal loan offerings, illustrating a growing trend of collaboration in the financial industry aimed at benefiting both institutions and consumers alike.