Cousins Maine Lobster Expands into Orlando and Daytona with Franchisee Success
Cousins Maine Lobster Expands into Florida
Cousins Maine Lobster, a famed seafood brand renowned for its wild-caught Maine lobster rolls, is making waves with its expansion into the vibrant markets of Orlando and Daytona Beach, Florida. This new venture is highlighted by the launch of their first food truck in Central Florida, aiming to captivate a new audience with its delicious offerings.
The drive behind this exciting expansion is led by franchisees Yunus and Thameem Shahul, who executed a significant multi-unit agreement in 2024 for the state of Florida. Having joined the Cousins Maine Lobster family in 2018, the Shahul brothers have impressively opened over 20 units across diverse territories, showcasing their commitment to the brand’s growth.
The franchise’s reputation for delectable lobster rolls and authentic New England clam chowder has attracted significant crowds, and the Shahul brothers have played an essential role in solidifying its presence in Florida. During the brand's annual Franchise Retreat in Newport Beach, California, Yunus Shahul was honored with several Key To Success awards, which recognize his remarkable contributions to multi-unit growth and the overall success of the franchise.
Angela Coppler, Cousins Maine Lobster's Head of Development, praised the Shahul family's efforts, stating, “We appreciate the incredible partnership with the Shahul family. They have opened 12 new units over the last year by focusing on delivering exceptional guest experiences at each visit. Their investment in developing strong leaders sets a benchmark for franchise growth.”
In line with their expansion efforts, Cousins Maine Lobster will host a grand opening celebration on February 8, 2025, at Twelve Talons Beerworks in Orlando, inviting the local community to join in the festivities. This celebration marks a significant milestone as they continue to build engagement with seafood enthusiasts in the area. The community's response in prior locations such as Miami, Ft. Lauderdale, and Tampa has been overwhelmingly positive, further fueling the Shahul brothers' excitement for their new venture.
Yunus remarked, “Our team is thrilled to introduce our mouth-watering Maine lobster to even more seafood lovers in Florida. We've had an affectionate reception from guests at our trucks in previous cities, and we look forward to connecting with both loyal customers and new fans at our upcoming events.”
Cousins Maine Lobster is currently seeking new franchisees both within Florida and across the nation, signaling its ambitious growth plans in the food truck industry. Interested entrepreneurs can find more information on franchising through the Cousins Maine Lobster website.
As the brand eyes additional growth opportunities, it remains committed to quality food and service, ensuring that each of its food trucks reflects their famous New England culinary heritage. Novo restaurant openings and partnerships will help them further engage with local seafood lovers amid a landscape busy with culinary innovation.
From shared business success stories to community celebrations, Cousins Maine Lobster is set to leave a residue of flavorful memories in Orlando and Daytona Beach, ensuring that the allure of Maine's coastal flavors becomes a staple in Central Florida.
Ambition, quality, and community engagement will undoubtedly drive Cousins Maine Lobster's journey in this exciting new chapter. Don't miss the chance to celebrate their grand opening on February 8, and be a part of a seafood revolution on wheels!