ParentSquare and Attendance Works Join Forces to Tackle Chronic Absenteeism in Schools

Tackling Chronic Absenteeism: A Collaborative Effort by ParentSquare and Attendance Works



In today’s educational landscape, maintaining student attendance is a shared responsibility that extends beyond the classroom. On August 27, 2026, ParentSquare will host a complimentary one-hour webinar titled ‘Start Strong on Attendance’, featuring insights from Attendance Works, pioneers in the Attendance Awareness Campaign. This event is tailored for superintendents, directors of student services, principals, and others dedicated to improving student attendance.

Key Objectives of the Webinar


The focus of this engaging session is to equip educational leaders with the tools and knowledge to combat chronic absenteeism through family engagement and community support. The pressing need for this initiative stems from a crucial understanding: when families feel disconnected from the school, students are more likely to miss classes. As Hedy Chang, the founder of Attendance Works, emphasizes, fostering a sense of belonging is essential for encouraging students to attend school regularly.

During the webinar, attendees will gain insight into:
  • - Partnering with Families: Strategies to ensure that attendance is viewed as a community goal rather than a mere compliance issue.
  • - Building a Sense of Belonging: Tactics to cultivate an environment where students feel connected and valued, significantly impacting their desire to attend school regularly.
  • - Identifying At-Risk Patterns: Using analytics to recognize attendance trends early on, allowing for timely interventions.
  • - Implementing Successful Practices: Spotlight on Mansfield Independent School District (TX) and their effective strategies in improving student attendance while enhancing family relationships.
  • - Creating a Clear Attendance Plan: Practical takeaways that all educational stakeholders can apply in the initial weeks of the school year.

Highlights from the Speakers


The webinar features industry leaders including Alex Meis, Vice President of Attendance Strategy at ParentSquare, Hedy Chang, and Liz Russo, Director of Student Services at Mansfield ISD. Each speaker will contribute their unique perspectives and successful methods to empower attendees with actionable knowledge.

Why Is This Important?


Chronic absenteeism is a persistent problem that impacts not only individual student success but the overall health of school communities. By actively involving families in attendance goals, educational districts can foster a more compassionate approach, recognizing each child's unique situation. This initiative addresses a core issue by promoting shared responsibility between schools and families, ultimately aiming to keep students engaged and present.

Additionally, ParentSquare introduces its innovative tool, Attendance Plus, designed to pinpoint at-risk students early, enabling educators to respond with empathy and understanding. By integrating technology, ParentSquare ensures that schools can gather vital data, communicate effectively, and take action swiftly to improve attendance rates.

Register Now!
Participation in the webinar is free, but registration is required. Attendees will also receive a recording of the webinar and additional resources post-event, ensuring they can implement newfound strategies long after the session concludes.

For those interested in making a meaningful impact in their schools and communities, don’t miss this opportunity to learn from the experts. Together, let’s build a future where every student feels connected and committed to their education.

About ParentSquare


Founded in 2011 and based in Santa Barbara, California, ParentSquare serves over 22 million students across the nation, providing schools with a robust communication platform to connect with families. By streamlining various communication channels into one effective tool, ParentSquare enhances engagement in education, promotes inclusivity, and respects diverse backgrounds through innovative solutions and language translation features.

Join us on August 27, 2026, at 11:00 AM PT / 2:00 PM ET for a transformative hour that promises to redefine school attendance strategies.

For more information and to register, visit ParentSquare Webinar Registration.

Together, let’s strengthen our educational community by ensuring every student has the opportunity to succeed.

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