#Netherlands #Amsterdam #XGRIDS #3DGS #IBC 2026

XGRIDS Pioneers the Future of Media Production with 3DGS

At the highly anticipated IBC 2026, XGRIDS, a trailblazer in spatial intelligence, unveiled its innovative approach to modern media production. This year's conference, held at the RAI in Amsterdam, was the stage for demonstrating how the cutting-edge 3D Gaussian Splatting (3DGS) technology revolutionizes the way production teams create photorealistic locations, turning them into immersive digital environments. The evolution from traditional methods to the seamless integration of technology showcases a future where media production processes are more efficient and creative.

Transforming Physical Spaces into Digital Realities

Traditionally, converting physical settings into digital formats for media production has been a time-intensive task, often laden with costly and intricate reconstruction procedures. XGRIDS has streamlined this workflow significantly. Utilizing advanced spatial scanning devices such as the Lixel K2, along with high-performance spatial cameras like the PortalCam, XGRIDS captures detailed visual and spatial information. This data is processed locally via the Lixel CyberColor (LCC), enabling a swift transition from real-world environments to the digital realm.

The highlights of the IBC session feature CM Fey, Product Manager at XGRIDS, who elaborated on how this innovative workflow integrates effortlessly within existing production pipelines. Once a physical locale is captured, the resultant 3DGS environment can be imported into the Unreal Engine via the XGRIDS LCC Plugin. This integration allows production teams to utilize photorealistic, navigable environments for various creative applications such as scene composition, camera blocking, XR content, and integrated computer-generated visual effects (ICVFX).

Fey's insights emphasize this approach not merely as a visualization tool but as a transformative asset. The potential to revisit and repurpose the digital asset as per creative needs represents a significant shift in production thinking.

Supporting Diverse Production Platforms

The adaptability of the XGRIDS technology is further evidenced by its support for numerous production platforms, including Pixotope, Aximmetry, Disguise, and nDisplay. These integrations allow filmmakers and producers to leverage advanced technologies in ways that align with their project goals and workflows. This versatility illustrates XGRIDS's commitment to being at the forefront of spatial intelligence within the media industry.

One of the compelling presentations at the conference featured filmmaker and VFX supervisor Amir Ovadia Steklov, who demonstrated capturing a spaceship film set using a PortalCam and effectively incorporating the resulting 3DGS environment into cinematic visual effects workflows. The appeal of this technology spans numerous areas of media and entertainment, proving its wide-ranging potential impact.

Real-World Applications Already in Use

The real-world applications of the 3DGS technology were not limited to theoretical demonstrations. The PortalCam received accolades at the 2026 NAB Show, where it won in four categories, highlighting its effectiveness and utility in modern production. Furthermore, XGRIDS has made strides internationally, evidenced by South Korea's SBS integrating their 3DGS system along with XR technologies into live news broadcasts via the LCC Plugin for Unreal Engine and Pixotope.

Additionally, the introduction of the LCC Scan feature marks a new era for mobile content creation. By enabling on-device 3DGS creation via iPhone, users can now capture people, objects, and spaces as dynamic interactive 3D content, significantly broadening the scope of who can leverage this technology.

Bridging the Divide Between Physical and Digital Worlds

As spatial capture technologies become increasingly accessible, XGRIDS effectively bridges the gap between the physical and digital spheres. Their innovations unlock unprecedented possibilities in how environments are captured, represented, and utilized in media production. The resulting impact extends beyond the immediate capabilities, enabling broad creative exploration and engagement within the ever-evolving landscape of digital media.

XGRIDS has carved out a pivotal role in the future of media production at IBC 2026, showcasing how bridging technology and creativity can lead to boundless opportunities. As this technology evolves, it will undoubtedly alter how stories are told, enhancing the experience for creators and audiences alike.