Okayama University and Uchimaya Industry Partner for Naming Rights Agreement

Naming Rights Agreement Between Okayama University and Uchimaya Industry

On November 13, 2025, Okayama University, located in Okayama City, entered into a naming rights partnership with Uchimaya Industry Co., Ltd. This agreement applies to the third-floor group study room of the Central Library, which is now affectionately called 'UMC THINKAREA'. The contract will last for ten years, commencing from November 1, 2025, and concluding on October 31, 2035.

The establishment of naming rights is a strategic move aimed at enhancing the attractiveness of the university’s facilities. By collaborating with private businesses, Okayama University hopes to not only improve the appeal of its facilities but also invigorate the local community. The university strongly believes that this new designation will help establish UMC THINKAREA as a facility that contributes to regional revitalization through student learning and activities.

To provide a glimpse of the partnership, images showcasing the group study room's entrance and interior, courtesy of Uchimaya Industry, reveal a modern and collaborative atmosphere designed for academic pursuit. This initiative reflects Okayama University's commitment to becoming a pivotal institution for research and education.

The university encourages ongoing support for its efforts to establish itself as a unique research university within the region. As part of this ongoing mission, Okayama University is also actively seeking other partners interested in naming rights for additional facilities. More information can be found on their official website.

In pursuit of becoming a core institution in regional and global contexts, Okayama University emphasizes its dedication to supporting the United Nations' Sustainable Development Goals (SDGs). In recognition of these efforts, the university received a special award at Japan's first SDGs Awards.

The university aims to continue its innovative projects and collaborations. In line with its focus on enhancing educational experiences and contributing to societal sustainability, it is crucial that the naming rights initiative flourishes. The support and involvement from local businesses and community stakeholders are essential in achieving these goals.

As the agreement takes effect and the UMC THINKAREA name becomes familiar, students, faculty, and community members are encouraged to utilize the facility fully. Okayama University remains committed to furthering cooperative initiatives and research that contribute to society's well-being and academic advancement.

Stay tuned for updates on additional partnerships and initiatives as Okayama University works towards becoming an exemplar of innovation in academia.

For more information on the naming rights or usage of the facility, please refer to the university’s official communications and websites. Your engagement and support are key to fostering an environment of collaboration and growth at Okayama University.

Conclusion

The collaboration between Okayama University and Uchimaya Industry sets a notable precedent for future partnerships, exemplifying how educational institutions can engage with the private sector to foster a vibrant academic environment while invigorating the community at large. Expect further exciting developments as this partnership unfolds, which will ideally lead to enhanced learning opportunities and a robust cultural exchange in Okayama.