mSupply Emerges as North America's Premier Distributor for Home and Commercial Equipment

mSupply Emerges with a New Identity

In a significant move that underscores its evolution and commitment to customer service, the parent company of North America's leading distributor of residential and commercial kitchen appliances, HVAC, plumbing, and pool/spa parts has officially rebranded as mSupply™. This transition marks a new era for the company, emphasizing a unified effort to provide the right products promptly, encapsulated in their tagline: Right Products. Right Now.

A Turn in Identity

On March 3, 2025, Asterios Satrazemis, CEO of the rebranded mSupply, remarked, "The name change is a reflection of who we are today and where we're headed as a company." The change preserves the lineage of the brand while illuminating its progressive goals. The letter “m” in mSupply symbolizes the company's rich history, while “Supply” reinforces its commitment to serving as a reliable source of quality products.

Honoring Diversity and Legacy

As mSupply, the company will maintain operations across five main industries, continuing to uphold distinct regional and brand identities that their customers trust:

1. Appliance Parts – This sector will operate under the well-respected Marcone name, ensuring sustained recognition.
2. Commercial Kitchens – This division will similarly keep the Marcone designation, reflecting its longstanding reputation in the industry.
3. HVAC – Various businesses associated with HVAC will retain their regionally acclaimed names, which includes notable examples such as API of NH, BellSimons, and Total Air Supply.
4. Plumbing – Iconic manufacturers such as Wolverine Brass and Speakman will continue to produce under their established names, while the distribution side will revert to the familiar Plumbmaster brand.
5. Pool and Spa – Operations will remain under the known entities of Great Plains Supply and Pool Spa Products.

Growth and Future Aspirations

This rebranding is not just cosmetic; it is part of a larger corporate strategy that has seen Marcone triple in size over recent years. By expanding its market reach through nine strategic acquisitions across the HVAC, plumbing, and pool/spa sectors, the company has reinforced its presence. mSupply is now primed to be the preferred supplier and partner for technicians and professionals all over North America.

"mSupply represents the strength of our collective expertise and the unifying spirit of our team," added Satrazemis. The rebranding reflects not only the merging of exceptional brands but also a dedication to enhancing value for their customer base.

Why This Matters

For mSupply, this is more than just a name change; it encapsulates a forward-thinking vision that places customer service at the forefront of its mission. With a multi-billion dollar enterprise under its belt, mSupply promises a seamless connection not only through advanced distribution methods but also through the expertise that thousands of associates bring to the table.

Company Operations

Based in St. Louis, Missouri, mSupply offers an extensive array of products, ensuring speed and efficiency with 93% of their shipments reaching U.S. customers through next-day ground delivery and 100% within two days. This operational prowess is a direct reflection of mSupply’s dedication to meeting customer demands effectively.

To learn more about mSupply and its array of brands, stakeholders are encouraged to visit msupply.com. As mSupply steps into this new chapter, it projects a strong promise to the industry: delivering unmatched service and expertise to all partners and customers.