Ashley Vertuno Takes the Helm as HOPCo's CEO for Arizona Market

Ashley Vertuno Takes Charge at HOPCo's Arizona Operations

Healthcare Outcomes Performance Company, commonly known as HOPCo, has announced the appointment of Ashley Vertuno as the Chief Executive Officer of its Arizona market. This significant transition will take effect on July 1, 2026, and comes at a time when HOPCo aims to further strengthen its leadership in musculoskeletal (MSK) value-based care and practice management.

In her new position, Vertuno will oversee various key facilities, including The CORE Institute and The CORE Institute Specialty Hospital located in Phoenix, as well as Elevation Surgery Center and Northern Arizona Orthopaedics based in Flagstaff. Her leadership will play a crucial role in driving the strategic direction of one of the nation’s most recognized integrated musculoskeletal care platforms.

Ashley Vertuno brings nearly ten years of experience from HCA Healthcare, where she previously served as the CEO of HCA Florida JFK North Hospital in West Palm Beach. During her tenure at HCA, she successfully guided the hospital through crucial growth phases, improved financial outcomes, and expanded access to high-quality specialty care, solidifying its position as a leader in the healthcare industry.

Dr. Wael Barsoum, the President and Chief Transformation Officer of HOPCo, expressed enthusiasm regarding Vertuno’s appointment, citing her exceptional ability to handle complex challenges, align diverse teams, and implement strategic actions to improve patient outcomes and operational performance. "Her experience will be pivotal as we continue our mission to transform musculoskeletal care," he stated.

Vertuno's previous success includes enhancing operational and financial standards at HCA Florida JFK North Hospital, along with significant clinical expansion initiatives that resulted in the establishment of the hospital as a prime destination for advanced specialty treatments. Furthermore, she has been recognized for her contributions to quality care, receiving multiple awards for patients' safety and excellence in various healthcare services.

The Chief Integration Officer of HOPCo, Sarah Muller, commented, "Ashley is a proven leader who knows how to unite physicians and operational teams towards achieving remarkable results. Her collaborative approach and operational know-how make her a perfect match to drive the Arizona market forward. We are thrilled to have her onboard."

Upon accepting the role, Ashley Vertuno expressed her excitement about joining HOPCo, stating, "It is a privilege to lead such a distinguished organization in Arizona. Collaborating with renowned physicians and clinical teams dedicated to redefining musculoskeletal care presents an incredible opportunity. I look forward to building upon the robust foundation already established while continuing to increase access and improve outcomes for our patients and communities."

Throughout her career, Vertuno has earned a reputation for harmonizing efforts between physicians and operational leaders, ensuring a united focus on clinical excellence and organizational goals. Her involvement in national healthcare discussions has further cemented her status as a leader in the field, emphasizing significant topics such as workforce development and patient-centered care.

HOPCo’s decision to appoint Ashley Vertuno reflects the company’s ongoing commitment to investing in experienced leadership, ensuring that its integrated care model continues to flourish and strengthen its network of physician-led practices and delivery of care. As HOPCo prepares for a new chapter under Vertuno's guidance, the healthcare community can expect heightened standards of musculoskeletal care in Arizona.

About Healthcare Outcomes Performance Company (HOPCo)

HOPCo is recognized as a global leader in musculoskeletal (MSK) value-based care, outcomes management, and transforming healthcare delivery. The organization collaborates with healthcare providers, payors, and suppliers to implement integrated practices that enhance quality, improve patient outcomes, and lower the costs associated with MSK care. Committed to innovation, HOPCo has established a considerable global presence, partnering in diverse healthcare markets to optimize care systems. More details about their initiatives and operations can be found at www.hopco.com.