Safe Life Expands Its Reach by Acquiring AEDMAX.PL in Poland

Safe Life, a prominent provider of life-saving solutions operating across Europe and North America, has announced its acquisition of AEDMAX.PL, a leading player in the sale of automated external defibrillators (AEDs) and first aid equipment in Poland. This strategic move marks Safe Life's first venture into the Polish market, enabling the company to strengthen its footprint and influence within the rapidly growing European AED sector.

Founded by individuals dedicated to emergency rescue, AEDMAX.PL has been at the forefront of increasing the availability of lifesaving equipment like AEDs, alongside offering comprehensive CPR and first aid training. With a mission rooted in both equipping individuals and imparting knowledge, AEDMAX.PL has successfully provided over 25,000 AEDs and has trained upwards of 200,000 individuals in essential lifesaving techniques.

Jimmy Eriksson, the CEO of Safe Life, expressed enthusiasm about the acquisition, stating, “Welcoming AEDMAX.PL into Safe Life is an honor and marks a pivotal step on our growth journey. Their remarkable market position and dedication to providing lifesaving services make them a fitting partner as we endeavor to enhance our service offerings across Europe.”

AEDMAX.PL holds a well-respected reputation in Poland, and the acquisition aims not only to maintain but also to amplify its brand presence through the resources and support of Safe Life. The latter company intends to synergize AEDMAX.PL's local market strengths with its established international infrastructure, effectively combining local expertise with global reach.

Grzegorz T. Dokurno, a co-founder and member of the Management Board of AEDMAX.PL, shared his excitement about the merger, saying, “Joining forces with Safe Life allows us to improve our customer service and provide the highest quality rescue equipment in Poland, which aligns perfectly with our long-standing mission.” Michal Pyka, another co-founder, emphasized the significance of enhancing public knowledge and skills regarding emergency situations, highlighting the shared commitment between the two companies.

The acquisition is part of an ongoing strategy for Safe Life to scale its operations throughout Europe in response to the increasing demand for AEDs and public safety equipment. As public interest and need for effective emergency response solutions grow, Safe Life is determined to pursue additional strategic opportunities to expand its impact and access to critical lifesaving tools.

About Safe Life

Founded in 2019, Safe Life rapidly emerged as a leader in delivering effective lifesaving equipment and training. Rooted in its commitment to public safety, the company has rapidly expanded across multiple European markets and North America through key acquisitions, all while fostering a vision of safeguarded communities across the globe.

About AEDMAX.PL

AEDMAX.PL, established by volunteer rescuers, specializes in the sales and servicing of AEDs, as well as offering crucial training in CPR and first aid. With a strong portfolio that includes the innovative TRAUMAKIT brand, which provides modular first aid kits tailored to organizational needs, AEDMAX.PL has partnered with thousands of businesses and institutions to enhance workplace safety. The company has also worked closely with local governments to make AEDs accessible across various public transportation platforms, including police vehicles and public transit services.

In conclusion, the acquisition of AEDMAX.PL not only marks Safe Life’s expansion but also enhances its capacity to serve communities with essential lifesaving tools and training. As both companies begin this new chapter together, the goal remains clear: saving lives through increased accessibility to aid and education.