#Japan #Kyoto #Kinrei #Premium Ramen #Edomae Porcelain

Kinrei Launches Premium Udon and Ramen Line Amid Exciting Campaign

Kinrei Corporation, based in Fushimi, Kyoto, has proudly unveiled its premium product line under the concept of "Exquisite Craftsmanship". The two new items, 'No Water Needed Premium Kadoya Shokudo Wonton Men' and 'No Water Needed Premium Iida Shoten Shoyu Ramen', hit the shelves on August 19, 2025. This venture marks a notable expansion for the top-selling frozen udon and ramen brand, which boasts sales exceeding 200 million servings.

To commemorate this launch, Kinrei will initiate the 'Hanakin' Campaign on October 13, 2025. The campaign offers participants a chance to win exquisite prizes, including Kadoya Shokudo and Iida Shoten original Nabeshima-style bowls and a U-NEXT card that provides one month of unlimited viewing plus 1,200 points.

Friday evenings are ideal for small indulgences after a busy week, and Kinrei encourages everyone to enjoy their products in the specially designed bowls while unwinding with U-NEXT video content at home.

Campaign Overview

• - Campaign Period: October 13, 2025, 12:00 PM – October 26, 2025, 11:59 PM
• - Operation: Follow the official Kinrei X account (@Kinrei_PR) and select either Prize A or Prize B for a chance to win among 87 prize winners.
• - Prizes:

- Prize A: Kadoya Shokudo Nabeshima bowl + U-NEXT card (max 44 winners)
- Prize B: Iida Shoten Nabeshima bowl + U-NEXT card (max 43 winners)

• - Special Page: Campaign Details

In a wonderful collaboration with Noboru Kosen Kiln, the original Nabeshima bowls made specifically for these premium items exhibit a jade-like beauty, enhancing the luxurious dining experience.

What Is 'No Water Needed Premium'?

Kinrei’s latest line-up showcases a commitment to high-end dining. Crafted alongside renowned Japanese establishments, these ramen products merge the finest flavors with Kinrei’s dedication to frozen food quality, promising a uniquely exquisite culinary experience.

Featured Products:

1. No Water Needed Premium Kadoya Shokudo Wonton Men:
- Concept: This dish, supervised by the famous Kadoya Shokudo, is a celebration of rich flavors. The broth combines chicken, pork, and seafood to create an umami-rich soy sauce base. The perfectly aligned noodles are made from 100% Hokkaido wheat, delivering a delightful texture. Topped with two wontons, charred pork, menma, Kyo leeks, and nori, it's a must-try at 494g, price open.
- Learn More
- In an enlightening interview, Kadoya’s master and Kinrei’s development team dive deep into the creation of this masterpiece. Read Here

2. No Water Needed Premium Iida Shoten Shoyu Ramen:
- Concept: Supervised by the celebrated Iida Shoten, this ramen boasts a refined broth highlighted by the richness of chicken oil and sharp soy sauce. The noodles, crafted from the best quality Hokkaido wheat, maintain a balance of sweetness and umami. Supplemented with tender charred pork and garnished with leeks and nori, this entry weighs 486g, price open.
- Learn More
- An insightful dialogue between Iida’s owner and Kinrei's development team sheds light on their process. Read Here

Company Profile

Kinrei Corporation was founded in December 1974 in Osaka, and now operates out of Kyoto with a capital of 400 million yen and 146 employees as of the end of fiscal year 2024. The company specializes in producing and marketing frozen foods and continues to thrive with a sales revenue of 17.2 billion yen. For exquisite frozen culinary experiences, choose Kinrei—your partner in advancing the art of ramen and udon.

• - Company Name: Kinrei Corporation (KINREI CORPORATION)
• - CEO: Masahiko Shirakata
• - Location: 247 Minamihama-cho, Fushimi, Kyoto
• - Shareholder: Gekkeikan Sake Co., Ltd.