#Japan #Digital Content #Shibuya #Coconala #Content Marketplace

Coconala's Service Site Revamp

On November 5, 2025, Coconala, the operator of the Coconala Content Marketplace, revamped its service site amidst a growing demand for digital content aimed at skill development and certification. The update focuses on improving search functionality and site navigation, making it easier for users to find the content they need among the impressive selection of over 30,000 listings.

Background and Context

Launched in June 2025, the Coconala Content Marketplace serves as an innovative platform where users can buy and sell diverse types of digital content, including articles, images, videos, and audio files. Within just two months of its launch, the marketplace quickly gained popularity, surpassing 30,000 listings, indicating a vibrant cycle of buying and selling. However, the abundance of content—spanning over 100 categories—led some users to express concerns about the difficulty in navigating the site and finding specific services.

To address these challenges, the goal of the recent redesign was to create an engaging website where users would feel encouraged to explore and discover appealing content daily. By enhancing searchability and user experience (UX), Coconala aims to facilitate encounters with valuable content and services that users may not initially seek.

Key Features of the Site Renovation

The latest updates to the Coconala service site include:

• - Increased Content Display: The number of content listings visible on the homepage has doubled, providing users with more opportunities to discover related and attractive content. This transformation enhances user navigation and encourages exploration of content tailored to individual preferences.

• - Popular Content by File Type: In response to diverse user needs, popular content segmented by file types—such as articles, videos, and audio tracks—has been prominently displayed at the top of the site. Users can now confidently and efficiently seek out high-quality content, whether they prefer to learn through videos or articles.

• - New Search Categories: To streamline the discovery of specific content types, new search categories focused on goals have been added. For example, categories like “Certification and Testing” and “Business Know-How” are now separately accessible, while seasonal keywords like “Christmas” and “New Year” are featured as popular keywords. This setup allows users to search intuitively based on their immediate needs, making it easier to find suitable content quickly. Notably, the demand for certification-related content increases during long holidays, and users can capitalize on their free time to enhance their skills.

Coconala is not stopping at improving the Content Marketplace; there are plans in motion to enable seamless connections between the Coconala Skills Marketplace and the Coconala Content Marketplace in the future, creating a cohesive user experience across the platforms.

Upcoming Special Campaigns

To celebrate the site redesign, Coconala will roll out various special campaigns and events, including a chance to win Amazon gift cards and discussion panels, starting November 5, 2025. For further details on these initiatives, visit Coconala's news page.

Coconala remains committed to fostering a society where individuals can fully embrace their unique stories and experiences, continually striving to improve its services for its users.

For more information, check out Coconala’s official website.