#United States #Detroit #SMB Lending #Credibly #Dynamic Offers

Credibly Unveils Dynamic Offers

On August 12, 2025, Credibly, a prominent lending platform powered by Generative AI focused on small and medium-sized businesses (SMBs), announced a significant addition to its offerings: the launch of Dynamic Offers. This innovative feature is part of a redesign of their existing Offer Calculator, aiming to provide Independent Sales Organizations (ISOs) with the ability to customize deal stipulations more effectively.

Empowering ISOs for Swift Deal Closures

The introduction of Dynamic Offers marks a pivotal change in the landscape of SMB lending. It allows ISOs to define the required documentation based on the amounts they choose, thereby streamlining the process of sending deals directly to Online Checkout. This new level of flexibility and speed is meant to alleviate the often cumbersome requirements that merchants must navigate while seeking funding.

In a statement reflecting the company’s forward-thinking approach, Minyang Jiang, Chief Strategy Officer at Credibly, said, “We’ve reimagined the Offer Calculator to truly serve our partners’ needs.” This emphasis on customization and user experience is evident in the interface, which has been designed for ease of use—allowing ISOs to control stipulations without unnecessary delays.

Key Features of Dynamic Offers

Dynamic Offers comes with several advantageous features:
1. Immediate Customization: ISOs can promptly modify the required stipulations right within the Offer Calculator, avoiding the traditional back-and-forth negotiations that can derail deals.
2. Tailored Deals: By enabling ISOs to create more merchant-friendly offer terms, this feature allows businesses to negotiate deals that align with their profiles and needs directly.
3. Streamlined Processes: It simplifies funding processes significantly for lower-risk deals by reducing unnecessary documentation requirements, leading to faster funding cycles.

Additionally, the launch brings critical upgrades to the Offer Calculator itself:

• - Top Offers: A new highlight function that showcases the most competitive and relevant funding options available in real-time.
• - Funding Method Flexibility: ISOs can now select from various options, including Classic, FastTrack, or Online Checkout.

Positive Reception from the Industry

The response to Dynamic Offers has been overwhelmingly positive. Key partners such as Tom Forsberg, Chief Revenue Officer at Big Think Capital, have praised the new feature for providing enhanced control, stating, “Dynamic Offers gives us exactly what we’ve been asking for—control.” This aligns with the needs of growth-focused companies that prioritize speed and efficiency in their operations.

Sruli Anatian, CEO of Fundwell, remarked on the significant integration advantages, noting that the feature grants their representatives greater agility while improving merchants' experiences. This encapsulates the industry-wide recognition of how Credibly is shifting the standard for financing solutions.

Commitment to Innovation

With the launch of Dynamic Offers, Credibly underscores its dedication to partner-centric innovation and responsiveness to market needs. The goal remains clear: to eliminate unnecessary friction in the funding process and enhance the overall experience for ISOs and the merchants they support.

About Credibly: Founded in 2010, Credibly is a fintech lending institution that leverages generative AI to enhance the efficacy, cost-efficiency, and accessibility of capital for SMBs. So far, the company has facilitated access to over $2.6 billion in funds for more than 50,000 small business customers, maintaining a strong risk management ethos and a commitment to compliance. In a noteworthy achievement, Credibly became the first in its sector to acquire another alternative lender’s portfolio back in 2017, showcasing its growth trajectory during challenging economic conditions and its ongoing success in loan origination. Through its innovative lending practices, Credibly continues to play a vital role in enabling SMBs to thrive in a competitive landscape.