LILY BROWN Unveils Exciting Third Collaboration with ANNA SUI

LILY BROWN x ANNA SUI: A Summer Experience

LILY BROWN, a popular women’s fashion brand rooted in Tokyo, has just announced its thrilling third collaboration with the iconic New York-based designer ANNA SUI. This exciting new collection will be available for pre-order starting June 1, 2026, marking a significant addition to the summer wardrobe of fashion enthusiasts.

The Collection Release Details

The collection, which beautifully merges romantic and rock elements typical of ANNA SUI's aesthetic, will first be available for viewing on May 29, 2026, at 12 PM through the official LILY BROWN online store, the MASH STORE app, and USAGI ONLINE. Fans of the brand can begin to purchase their favorite items starting June 10, 2026, at LILY BROWN’s brick-and-mortar stores across the country.

The Summer Vibe

This new collection encapsulates the essence of summer, capturing a sense of excitement that comes with the warm weather and outdoor experiences. Featuring comfortable and stylish pieces such as pile fabric sets, ringer T-shirts, denim, and swimwear, it’s designed for both relaxation and social outings, allowing wearers to embrace the carefree vibes of the season.

Key Highlights of the Collection

Here’s a sneak peek at some standout items:

- Studded Denim Shirt Blouson: Priced at ¥28,930 and available in colors PNK, LBLU, and FLOWER.
- Butterfly Lace Denim Top: This stylish top is available for ¥17,930 in LBLU and BLK.
- Flower Print Dress: Perfect for summer outings at ¥21,450 in IVR, NVY, and BLK.
- Swimwear: A must-have for pool parties, priced at ¥18,920.
- Variety Tote Bag: This chic accessory is available for ¥15,950, with options in IVR, BLU, and PPL.

Each piece reflects a commitment to intricate detailing that embodies the spirit of summer vacation, offering a unique blend of fashion that’s suitable from resort to city outings.

An Iconic Collaboration

LILY BROWN is recognized for its delicate craftsmanship and innovative approach to blending vintage styles into contemporary fashion. ANNA SUI, with a rich history in fashion, draws inspiration from art, vintage styles, and diverse cultures, resulting in collections that are beloved worldwide. From its start in the 1980s, ANNA SUI has maintained a bold presence in the fashion world through runway shows and extensive retail presence across over 30 countries.

About the Model

The face of this vibrant collection, Seira, born in 2000 and hailing from Tokyo, is a prominent model known for her work with ViVi magazine and major fashion shows like TGC. Her striking presence and fashion-forward style make her a perfect ambassador for this collaboration, embodying the spirit of the collection.

Conclusion

For those excited about summer fashion and high-quality designs, mark your calendars for the pre-order on June 1 and get ready to explore the full collection on May 29. This collaboration promises to deliver unique pieces that evoke the joy of summer, blending comfort, style, and vibrant design in one enticing package. Don’t miss out on this beautiful union of two fashion-forward brands, and elevate your wardrobe this summer with LILY BROWN x ANNA SUI.

Stay Connected

To explore more about this splendid collaboration and the collections from both brands, check out LILY BROWN's official website and social media channels: