#Japan #AI #Kanazawa #DO IDEA #Clasco

The Impact of Clasco's DO IDEA AWARDS 2026

Clasco, a leading real estate company based in Kanazawa, Ishikawa, has made remarkable strides in improving corporate culture and efficiency through its annual event, the DO IDEA AWARDS 2026. The event encourages all employees to execute, share, and celebrate their innovative ideas, resulting in significant financial benefits. In the fiscal year 2025, Clasco executed 448 improvement ideas that created an impressive management impact of approximately 1.27 billion yen. This included revenue growth, cost reductions, and the acquisition of grants, with a corresponding reduction of 15,033 hours of work time valued at around 52.62 million yen, thereby enhancing both productivity and customer value.

A Unique Operating System for Future Growth

The DO IDEA AWARDS is not just an internal contest; it serves as a 'Future Growth Operating System' aimed at connecting individual improvements to the overall competitiveness of the organization. Clasco's distinctive approach to improvement fosters a culture that continuously enhances corporate value by operationally sharing ideas enterprise-wide. Over the past 11 years, the accumulated improvement record has reached a total of 3,740 initiatives.

Clasco promotes a mindset where employees constantly ask, "How can we create more customer satisfaction?" or "How can we streamline operations to generate new value?" This culture has not only improved service quality and productivity but has entrenched employee engagement in the company's growth.

Integrating AI and Employee Wisdom

In 2026, Clasco has adopted the slogan “AI Agents for All Operations.” However, they emphasize that their goal goes beyond mere automation. By blending digital technologies like AI, RPA, and GAS with employees' insights and judgments, Clasco aims to enhance proposal capabilities and quality of service. Improvements born from the frontlines are further refined and elevated by AI, resulting in an ongoing cycle of business transformation.

Employee improvement examples are shared across the organization through daily “Morning Boost” meetings and community platforms, thus evolving personal successes into collective organizational knowledge. This ensures that improvements do not remain isolated incidents but are embedded into the overall quality standards of the company. Moreover, these insights extend to affiliated stores and nationwide real estate firms, contributing to overall productivity and service quality increases in the real estate industry.

Highlights of DO IDEA AWARDS 2026

Grand Prize: From Repairs to Investments

One of the notable initiatives awarded was a shift in how property management responds to tenant issues. Instead of viewing requests merely as maintenance tasks, the company transformed them into opportunities for investment suggestions that could enhance property owners' profits. The proposed upgrades, such as transitioning to LED lighting to cut running costs, resulted in increased owner satisfaction and reduced complaint rates, creating a sustainable loop of improvement.

Runner-Up: Fully Automating Account Transfers

Clasco achieved a significant reduction in the time required to register account transfers by using AI to read and process paper forms automatically. This innovation slashed input times from four minutes to just one minute, saving 51 hours of employee time annually.

Special Award: Internalizing Repair Operations

By bringing repair processes in-house and utilizing AI, Clasco dramatically improved response times and customer satisfaction while ensuring consistency in quality and rapid responses during emergencies.

Looking Ahead: The GO100 Challenge

Clasco Group is also spearheading the GO100 project aimed at achieving ambitious targets by 2030, including sales of 10 billion yen, an average employee salary of 6 million yen, and 120 annual holidays. The project focuses on co-creating “100 values” through employee ideas (DO IDEA) to enhance customer satisfaction and foster a work environment conducive to taking on challenges.

President Norihiro Okumura stressed the urgency for businesses to leverage AI agents as a survival strategy, stating that competing without them is almost impossible. Clasco is committed to adopting and integrating autonomous thinking tools across its operations, significantly reducing work hours and reallocating that energy toward creating customer value and high-value proposals.

With employee-generated DO IDEAs and cutting-edge technology as the twin pillars, Clasco aims to elevate each employee's problem-solving capabilities, thus continuously crafting new value and growth within the real estate industry. The DO IDEA AWARDS will evolve further in the next fiscal year, continuing its legacy of innovation and performance excellence.

Recruitment and Inquiry

For those interested in pursuing a career where they can turn their ideas into reality, visit our [Recruitment Special Site] for details. If you are a real estate company eager to implement AI solutions, learn more about our [BtoB support services]. For media inquiries about the DO IDEA AWARDS or AI applications, please contact us at [email protected].

Company Overview

• - Name: Clasco Co., Ltd.
• - CEO: Norihiro Okumura
• - Headquarters: 4-24-21 Nishinen, Kanazawa, Ishikawa, 920-0024, Japan
• - Tokyo Office: 7-16-11 Nishi Shinjuku, Shinjuku-ku, Tokyo, 160-0023, Japan
• - URL: Clasco Website
• - Business: Real estate sales, leasing, management, repairs, and mediation, as well as residential construction and land development.