#USA #Dulles #Business Development #Emergent Architecture #Unanet CRM

Emergent Architecture Enhances Growth Strategy with Unanet CRM

Introduction
Emergent Architecture, a prominent firm in Iowa’s architecture, engineering, and construction (AEC) sector, has made headlines by selecting Unanet CRM for optimizing its business development approach. The decision is a significant step for Emergent as they navigate remarkable growth, having recently doubled their employee count and tripled their revenue. Their expansion into new locations, including Cedar Rapids, Omaha, and Denver, showcases their commitment to increasing market presence.

A Need for Streamlined Processes
In the fast-paced AEC industry, effective tracking and management of leads is critical. Emergent’s Chief Operating Officer, Justin Hoff, emphasized the challenges presented by their previous method of using disparate spreadsheets to manage leads. The growing team at Emergent recognized the necessity for a more sophisticated and automated approach to capturing new business opportunities. With Unanet’s specialized solution tailored for AEC firms, Emergent aims not only to track leads effectively but to transform those leads into substantial revenue.

Key Features of Unanet CRM
Emergent Architecture evaluated multiple CRM platforms before choosing Unanet, citing its deep understanding of the unique sales processes within the AEC industry. Among the standout features touted by Emergent are:

• - KPI Tracking: Enable real-time tracking of critical performance indicators.
• - Customizable Dashboards: Facilities for different leadership roles to visualize relevant data.
• - Forecasting Tools: Aid in making data-driven predictions for future business opportunities.
• - Mobile App Accessibility: Allowing team members to access crucial information on-the-go, thus enhancing overall operational efficiency.

Tara Ludwig, the Director of Marketing at Emergent, expressed enthusiasm about the CRM’s proposal automation capabilities, allowing the firm to produce proposals more quickly and accurately—ultimately saving time and improving accuracy in the proposal process.

Addressing Industry Challenges
The AEC sector often grapples with challenges relative to deal flow and pipeline performance. According to the 2025 AEC Inspire Report, a substantial number of firms reported difficulties accessing centralized business development data, leading to inconsistent pipeline results. By adopting Unanet CRM, Emergent is strategically addressing these industry pitfalls, aiming for a streamlined approach to tracking their growth pipeline across several offices and enhancing collaboration within their business development teams.

The Road Ahead
Emergent Architecture has positioned itself as a leader in architectural innovation, specifically in educational and healthcare sectors. As they continue to undertake significant projects with major school districts throughout Iowa, such as Decorah and Williamsburg, the integration of Unanet CRM is expected to bolster their operational processes. The firm’s swift expansion and recognition from notable organizations, including the Corridor Business Journal and Professional Services Management Journal’s Circle of Excellence, underscore its burgeoning success.

In conclusion, Unanet’s expertise in AEC-specific CRM solutions appears to be a perfect match for Emergent Architecture’s objectives, allowing them to harness the power of data for strategic decision-making, ensuring sustained growth and elevated performance in their business pursuits. For firms in similar growth trajectories, this case exemplifies the transformative impact of tailored technological solutions in the competitive landscape of architecture and engineering.

About Unanet
Unanet is a distinguished provider of project-based enterprise resource planning (ERP) and customer relationship management (CRM) solutions, specifically designed for government contractors, architecture, engineering, construction, and professional services sectors. Over 4,000 organizations trust Unanet to optimize their operations and enhance decision-making capabilities.

About Emergent Architecture
Emergent Architecture specializes in architectural design, master planning, and interior design across various sectors, including education and healthcare. With a keen focus on innovative design, they aim to create impactful spaces that serve diverse community needs.