#China #Shanghai #TBC Group #Hongqiao #SOCIÉ

SOCIÉ's New Venture in Shanghai

SOCIÉ, a renowned beauty salon chain, celebrates its 66th anniversary by launching its first direct operated store in Shanghai, China on June 25, 2026. This new establishment, located in the prestigious HKRI Taikoo Hui shopping complex, signifies an important transition from franchise operations to direct management. The move aims to ensure consistent quality and service that the brand is known for.

The new aesthetic salon, named "SOCIÉ HKRI Taikoo Hui," combines SOCIÉ's time-honored dedication to beauty with advanced techniques and the unique Japanese spirit of hospitality. It offers a blissful blend of beauty and wellness, catering to the needs of modern women seeking an oasis of tranquility amidst the bustling city.

A Unique Salon Concept

Situated in the Nanjing West Road area, a prime commercial hub, the salon embodies a concept based on Feng Shui principles, designed to create a soothing environment. The entrance is intentionally narrow to enhance the feeling of spaciousness within, allowing clients to feel an immediate sense of comfort and relaxation. Exceptional attention has been paid to visual elements and privacy, ensuring that each area retains its distinctiveness while contributing to the overall serenity of the space.

Tailored Beauty Courses

SOCIÉ's treatment menu features a curated selection of products from France, Switzerland, and Japan, combined with the brand's mastery in hand techniques. Each service is meticulously crafted to deliver relaxation and refined beauty. The salon's staff undergoes rigorous training to gain extensive knowledge in skincare and body relaxation, offering personalized experiences that emphasize the five core principles of "specialization, satisfaction, trust, quality, and relaxation."

Clients can expect a luxurious experience that prioritizes their individual needs, with offering courses such as:

• - Facial: Moisturizing Course
• - Body: Relaxation Course

Salon Overview

• - Name: Aesthetic Salon SOCIÉ HKRI Taikoo Hui
• - Location: LG1, HKRI Taikoo Hui, No.789 Nanjing West Road, Jing'an District, Shanghai, China
• - Tel: +86-21-6288-1207
• - Business Hours: 10:00 – 22:00 (times may vary)
• - Services Offered: Facial, Body, Head Spa
• - Facilities: 8 rooms (6 for facial and body treatments, 1 head spa, and 1 VIP room), plus makeup room and shower area

About SOCIÉ

Founded in 1960, SOCIÉ has dedicated itself to providing total beauty that nurtures both body and mind. The brand prides itself on meticulous attention to detail and the discipline of process, always adhering to the philosophy of "placing the heart in hand". Today, SOCIÉ operates approximately 150 locations worldwide under the TBC Group, gaining widespread support and trust from women across the globe.

About TBC Group

Established in 1976, TBC Group has been relentlessly pursuing the beauty and health of its clients through its various operations, including aesthetic salons and beauty product development. The company is expanding beyond domestic borders, aiming to provide global beauty solutions tailored to diverse local needs in Asia and beyond.

For more information, visit SOCIÉ's Official Website or contact customer service at the toll-free number: 0120-44-1136.