#Japan #Tokyo #SwipeKit #TryHatch #Vector

SwipeKit Surpasses 50 Companies Within a Month of Launch

Introduction
In a remarkable achievement, TryHatch, a subsidiary of Vector Co., Ltd. based in Tokyo, has announced that its newly launched vertical and horizontal swipe landing page creation tool, SwipeKit, has already been implemented by more than 50 companies just a month after its official release on April 1, 2025. This innovative SaaS (Software as a Service) solution is designed to create visually appealing and user-friendly swipeable websites by allowing users to simply upload images and videos to a dedicated production screen.

Benefits of SwipeKit
Utilizing a swipe feature familiar to users of platforms like TikTok and Instagram significantly enhances user engagement, reduces bounce rates, and improves conversion rates (CVR). In fact, early metrics indicate a potential reduction in bounce rates by up to 130% and an increase in CVR by as much as 160%. This surge in performance is attributed to several key features:

1. User Experience Optimization
- Intuitive Navigation: Users accustomed to the swipe gestures on social media platforms can navigate through the content with ease and minimal frustration.
- Focus Enhancement: Each slide naturally draws users’ attention, decreasing content skimming by up to 70%, thereby allowing them to absorb more information.
- Mobile-First Design: With over 90% mobile usage, SwipeKit aims to increase on-site dwell time by over 1.5 times.

2. Engagement Boost
- Action Cues: The swipe mechanic encourages users' desire to proceed, leading to a 50% reduction in bounce rates compared to traditional methods.
- Visual Appeal: Combining animations and videos can increase click-through rates by 277%.
- Effective Storytelling: Each screen conveys a single message, improving communication efficiency by 2.3 times.

3. Conversion Rate Improvement
- Layered Persuasion: Structuring content with supporting evidence per slide can enhance completion rates of applications by an average of 30%.
- Efficient A/B Testing: Swappable elements allow for rapid optimization, speeding up the process threefold.
- Notable Case Studies: Examples include a 248% rise in CVR for cosmetics e-commerce and a 40% reduction in lead acquisition costs for B2B services.

4. Strengthened SNS Integration
- Ad Compatibility: Using clear CTAs like “Swipe to see more” increases transitions from ads to landing pages.
- Content Shareability: The intuitive experience encourages users to share the landing pages on social media, resulting in an average of 2.1 times more shares.

How SwipeKit Works
Traditionally, building swipe-type websites would involve substantial costs and challenges related to infrastructure and analysis. SwipeKit simplifies this process by enabling users to build swipeable websites through easy uploads of images and videos created with tools like Canva. The dedicated management interface also allows for detailed performance analysis.

Key Features

1. User-Friendly Interface: Users can quickly build swipeable websites without extensive coding knowledge, improving accessibility.
2. Simple CTA Setup: Configuration for CTAs, popups, and link markers is simplified through the intuitive management dashboard.
3. Multilingual Capability: Users can create swipeable sites in multiple languages, catering to international audiences with ease.
4. Ad Compliance: The ability to easily establish static pages necessary for ad reviews is integrated within the tool.
5. Dedicated Analytics: The analytics dashboard helps track visits, swipe counts, and identifies top-performing content effectively.

Use Cases
SwipeKit’s versatility makes it suitable for a variety of website types, including:

• - E-commerce sites
• - Recruitment pages
• - Service intros
• - Property showcases
• - Media websites

Conclusion

SwipeKit presents an innovative approach to landing page design by merging the popular swipe interaction familiar to social media users with effective marketing strategies. As more companies begin to realize the potential benefits of integrating swipe features into their digital presence, the tool is poised to redefine the landscape of online engagement and conversion.

Experience SwipeKit
For a firsthand experience of SwipeKit, visit the demo site at SwipeKit Demo or explore the full company website at TryHatch Swipe.