#Japan #Tokyo #Koala Pet Bed #KUDDLE #Koala Sleep

Introducing Koala's Eco-Friendly KUDDLE Pet Bed

In a remarkable initiative aligning with their corporate goal of creating healthier and happier living environments, Koala Sleep Japan, headquartered in Shibuya, Tokyo, is excited to announce the launch of their new product: the Koala Pet Bed KUDDLE. This pet bed will be available for purchase on June 7, exclusively on the official Koala website, with a limited run of only 300 units on the occasion of Dog Day on May 13, 2025.

This innovative product is part of Koala's sustainability efforts, utilizing returned Koala mattresses to create a new and cozy haven for our furry friends. The return of the KUDDLE is a follow-up to last year's initiative where returned linens were upcycled into tote bags. Inspired by feedback from pet owners—like, "My dog never leaves the Koala mattress" and "My cat claims the bed for itself"—the pet bed emerges as a solution born from upcycled materials by Cyclers Co., Ltd., which partnered with Koala for a circular economy since March 2023.

A Sustainable Solution for Pets

The KUDDLE pet bed features a white seat core made of 32% recycled urethane, coupled with a non-slip base design to prevent movement while in use. The cover fabric consists of unused returned material, making it not just eco-friendly but also easy to maintain, as it can be removed and washed in a machine. This bed retains the comfort Koala mattresses are known for while being designed with the planet in mind.

With dimensions of W650mm x D450mm x H130mm and a weight of 1.55kg, the KUDDLE pet bed is attractively priced at 16,000 JPY (including tax).

About Koala

In Japan, where sleep deprivation is prevalent, Koala emphasizes the importance of Sleep Performance (Slupa). According to data from the OECD, Japan ranks lowest in terms of sleep duration among its 33 member countries. Koala emerged in Australia in 2015 as a direct-to-consumer brand focused on bedding and furniture, eventually expanding to Japan in 2017, continuing to innovate mattresses to enhance Sleep Performance.

Thanks to its rigorous research and product quality, Koala’s original mattress achieved recognition in MyBest’s rankings, winning No.1 in both the top picks for high-resilience and low-resilience mattresses. Furthermore, Koala recently introduced Koala Mattress® PLUS and Koala Mattress® SUPREME, showcasing refined designs inspired by Australia’s natural beauty.

Underlining their commitment to a healthier ecosystem, Koala has donated over 1.5 million AUD to the World Wildlife Fund (WWF) and has played a part in protecting endangered species like the koala itself, and native Japanese creatures, such as the Amami black rabbit and the Miyako green lizard.

Revolutionizing Japanese Bedrooms

By integrating customer-focused product development with a D2C model, ordering Koala products has never been easier. They offer excellent customer service, next-day delivery, and a flexible return policy for up to 120 days, transforming the shopping experience.

Soon, you can support a healthier planet through the 1% FOR THE PLANET initiative. Koala pledges to build and promote a network of businesses committed to funding projects that create a healthier Earth.

For more details, please visit the official website: Koala. The product page for the KUDDLE pet bed will be updated on June 7.

Awards and Accolades

Koala's innovative D2C model focusing on environmental conservation has earned them numerous awards, including the Retail Asia Award 2021 for Furniture Retailer of the Year. Their products have continued to garner recognition, with several receiving accolades for innovation and sustainability.

Explore this revolutionary approach to bedding and find out how Koala continues to elevate the sleep experience across the globe.