Unlocking Referral Hiring Success: Next-Gen Internal Branding Strategies Through Short Videos

The dynamics of talent acquisition are rapidly changing, especially in the context of referral hiring. This evolving landscape necessitates a strategy that bridges employee engagement with effective internal branding. Will Group's 'Refcome,' a pioneering cloud service designed to enhance referral hiring, will host an informative online seminar on September 3, 2026. This session will delve into the transformative role of short videos in shaping robust internal branding strategies.

Successful referral hiring hinges on fostering a workplace environment where employees feel a strong connection and desire to represent their organization positively. The upcoming seminar will feature SHIORI Yamaji, the CEO of Mimosa, a leading provider of short video services tailored specifically for HR and recruitment. With her extensive expertise, she will share practical techniques on leveraging short videos for innovative internal branding.

Mimosa has been instrumental in establishing best practices within major corporations like Resonac Holdings, where over 50 short videos are produced annually for internal distribution. This seminar aims to illustrate how companies can effectively engage their workforce through visible, shareable, and impactful internal communications, thereby prompting voluntary referral collaborations from employees.

Feedback from past seminar attendees has been overwhelmingly positive, with many expressing appreciation for the diverse perspectives shared during discussions, including novel ideas for interview formats and a deeper understanding of video marketing effectiveness. Given this success, we are excited to offer archived sessions that explore the synergy between internal branding and referral hiring, providing actionable insights to actively involve employees.

Who Should Attend?

We invite HR professionals and company leaders who are facing challenges in achieving substantial cooperation from employees in referral hiring, as well as those seeking to invigorate their internal communications through newsletters or intranet platforms. Additionally, if you oversee a company with multiple locations and are strategizing to enhance the sense of unity and employee engagement between headquarters and field operations, this seminar is particularly suited for you.

Seminar Details

- Date: September 3, 2026
- Time Slots: 10:00 to 11:00 / 13:00 to 14:00 / 16:00 to 17:00
- Participation Fee: Free
- Capacity: 100 participants (first-come, first-served basis)
- Platform: Zoom
- Registration Link: Register Here

Seminar Agenda

- Opening and Introduction of Speakers
- The Importance of Internal Branding for Successful Referral Hiring (Takumi Shimizu, Will of Partner)
- Frontiers of Next-Gen Internal Branding Through Short Video (Shiori Yamaji, Mimosa)
- Panel Discussion and Q&A (Shiori Yamaji and Takumi Shimizu)

Featured Speakers

Takumi Shimizu, CEO of Will of Partner
Mr. Shimizu joined Sansan Inc. in 2013, where he played a pivotal role in establishing the customer success department. He founded Refcome (now Will of Partner) in 2014, after pivoting the business model. In 2018, he was recognized by Forbes as one of Asia's 30 Under 30. He continues to spearhead initiatives that enhance corporate hiring effectiveness.

Shiori Yamaji, CEO of Mimosa
After graduating from university, Ms. Yamaji joined an IT startup to launch its recruitment functions. She gained further experience with a consulting firm before establishing Mimosa in 2022, focusing on short video services for HR and hiring. Under her guidance, Mimosa has supported recruitment efforts across more than 20 different sectors.

About Will of Partner

Our mission is to connect the intentions of individuals and organizations. We specialize in developing and managing 'Refcome,' a cloud-based tool and consulting service aimed at optimizing referral hiring processes. With over 850 companies ranging from major enterprises to startups benefiting from our expertise, we are dedicated to tailoring hiring strategies that align with the growth stages of organizations.

Company Overview
- Name: Will of Partner Co., Ltd.
- Headquarters: 3-1-24 Shinjuku, Shinjuku-ku, Tokyo
- Founded: January 2014
- CEO: Takumi Shimizu
- Website: Visit Our Website