Land O'Lakes Recognized as America's Most Trusted Butter Brand in 2026

Land O'Lakes: America's Most Trusted Butter

In a prestigious recognition, Land O'Lakes has earned the title of the most trusted butter brand in the United States, according to the 2026 Most Trusted Brand Awards released by Newsweek. This accolade comes as a result of a comprehensive survey conducted by BrandSpark, which evaluated over 35,000 American shoppers on their preferences in grocery brands. The survey utilized an 'unaided awareness' methodology—meaning respondents were asked to name the brands they trust most, without any prompts or brand lists. This approach effectively highlights the brands that are top-of-mind for consumers when they think of quality, consistency, and performance in their culinary choices.

Heather Anfang, President of Dairy Foods and Executive Vice President at Land O'Lakes, expressed her gratitude for the honor, emphasizing that it highlights the dedication of the company's farmer-owners and teams to deliver high-quality butter and delicious dairy products. "Earning consumers' trust, especially in today's value-driven environment, is a responsibility we take seriously. Making quality, dependable butter only matters if consumers trust us to make their mealtime efforts a little more magical," Anfang stated.

In the context of the dairy category, Land O'Lakes Butter stood out for its exceptional reputation among consumers. The survey results show that trust in these top-ranked brands is influenced more by consumer confidence and expectations rather than marketing strategies. Even amidst rising inflation and the trend of shoppers exploring store brands for better prices, the findings reveal that, in categories such as butter, brand loyalty significantly affects purchasing decisions.

For home cooks and baking enthusiasts prioritizing taste, performance, and consistency, Land O'Lakes Butter has proven to be a staple product. With its deep-rooted legacy in the dairy sector, the brand continues to be synonymous with quality and reliability.

About Land O'Lakes Dairy Foods

Land O'Lakes Dairy Foods, a vital division of Land O'Lakes, Inc., has been reshaping consumers’ expectations from dairy products since its inception. The company’s innovative portfolio consists of high-quality dairy offerings made from milk sourced from its network of member-owned farms. Beginning its journey in 1921 with 320 Minnesota dairy farmers, Land O'Lakes was founded on the belief that unity among farmers cultivates strength. This cooperative approach has not only empowered dairy farmers but has also allowed the brand to consistently set benchmarks for taste and quality in the dairy industry.

Today, Land O'Lakes operates with a vast network comprising over 1,200 dairy producers, more than 500 agricultural producers, and upwards of 800 retail owners across all 50 states and more than 60 countries. The cooperative's reliable approach and commitment to excellence have solidified Land O'Lakes Butter as the preferred choice among American households.

Land O'Lakes remains a champion of dairy innovation, continuously striving to provide products that consumers can trust for every meal, snack, and special occasion. As the most trusted butter brand in America according to the 2026 BrandSpark American Trust Study, Land O'Lakes is poised for continued success in the ever-evolving marketplace of food products.