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Taco Bell's Live Más Café Innovates Horchata with New Beverage Offerings and Expansion

Taco Bell is making a bold move to revolutionize its beverage lineup with the innovative expansion of its Live Más Café. This latest initiative is fueled by the success of the Live Más Café concept, which has shown substantial growth in beverage sales. Taco Bell aims to reach a staggering $5 billion in beverage sales by the year 2030. From October 15, Live Más Café will treat fans to a delightful twist on the traditional horchata flavor with three exciting new drinks: Chiller, Cold Brew, and Refresca.

The refreshing updates to the menu include four unique beverages inspired by the beloved horchata, designed to cater to various palates. The offerings boast rich and creamy flavors that fans crave, available in delectable formats. This includes the indulgent Purple Horchata Chiller, a combination of vanilla ice cream, horchata syrup, and whipped cream; the Chocolate Horchata Cold Brew Float, which blends rich cold brew coffee with a vanilla-horchata twist; and two fruity options, Strawberry Horchata Refresca and Vanilla-Spiced Horchata Refresca.

In terms of market expansion, Live Más Café is set to make its highly anticipated debut in the Indianapolis metropolitan area later this year, continuing its growth in Southern California. Additionally, Taco Bell will roll out its first flagship café on the iconic Las Vegas Strip, marking a significant step in making Live Más Café a recognized brand.

Liz Matthews, Taco Bell's Global Culinary Innovation Director, shared excitement regarding customer engagement with Live Más Café. “Our fans have always loved our beverages, and the feedback we’re receiving about Live Más Café shows they want even more,” she emphasized. As the brand’s newest innovation hub, Live Más Café is creating enticing reasons for fans to return.

Unique Spin on Classic Horchata

The new horchata-inspired offerings at Live Más Café demonstrate a commitment to providing differentiated experiences for Taco Bell patrons. Each drink is crafted to deliver a unique taste experience, from luscious and creamy to fruity and revitalizing.

1. Purple Horchata Chiller: This innovative drink combines a rich, creamy vanilla base with Taco Bell's horchata syrup, garnished with whipped cream and a drizzle of purple syrup. Pricing starts at $4.19 for a small.

2. Chocolate Horchata Cold Brew Float: This indulgent concoction features the smooth taste of cold brew coffee, a blend of creamy horchata, and churro pieces, topped with a hint of dark chocolate syrup and cinnamon notes. It starts at $4.79 for a small.

3. Strawberry Horchata Refresca: A refreshing blend celebrating fruit flavors with vanilla and spices, garnished with real strawberry pieces and served over ice. This will be available starting at $4.19.

4. Vanilla Spiced Horchata Refresca: This classic take on horchata highlights sweet and creamy flavors with vanilla and spices, priced from $4.19.

The excitement extends through December 10, when these new beverages are slated to be available at Taco Bell nationwide for a limited time, further reinforcing Live Más Café's role in Taco Bell's beverage innovation strategy.

New Market Experiences

The expansion of Live Más Café introduces the brand to fresh audiences in Indiana, with three new cafes set to open in partnership with KMAC Enterprises. The flagship location will kick off its operations in West Lafayette, Indiana on October 22. Taco Bell will continue to enhance its presence in Southern California with new locations, ensuring that even more fans enjoy the special beverage experiences offered by Live Más Café.

In Las Vegas, Taco Bell intends to create a vibrant customer experience at a standalone café. Located adjacent to the Taco Bell Cantina on the Las Vegas Strip, this unique location will feature over 20 specialty beverages, including some exclusive alcoholic options like Boozy Mountain Dew® Baja Blast® and Cold Brew Cinnatini.

Conclusion

Live Más Café is ushering in an exciting phase for Taco Bell. With its innovative beverage campaign and strategic market growth plans, Taco Bell is set to redefine fast-food beverages while ensuring an unforgettable experience for its fans. Taco Bell’s continued commitment to innovation reflects its responsiveness to customer demands, establishing the Live Más Café as a pivotal player in the beverage landscape. With a targeted vision for the future, Taco Bell not only seeks to delight its patrons but also aims to embark on a journey to explore global beverage preference insights as it expands internationally. Prepare to experience a beverage innovation revolution, one sip at a time!