#Japan #Tokyo #Korean Cosmetics #VDL #@cosme TOKYO

VDL Pop-Up Event at @cosme TOKYO

From February 18 to 24, 2026, VDL, the renowned Korean cosmetics brand under FMG & Mission Inc., will host a special pop-up event at the second floor of @cosme TOKYO, located at 1-14-27 Jingumae, Shibuya, Tokyo. This event commemorates the release of a new shade of their best-selling primer, making it a must-visit for beauty enthusiasts.

Event Highlights

At the pop-up, attendees will be able to try out the latest addition to the VDL Tone Stain Color Correcting Primer family—Cream Yellow (04)—alongside other popular products. The venue is designed with a soft yellow aesthetic to create a warm and inviting atmosphere, perfectly reflecting VDL's chic and inspirational brand identity. Experience the ease of applying makeup with VDL’s innovative products that are widely appreciated by makeup professionals globally.

In addition to testing the new primer, visitors can participate in interactive games that bring a fun flair to their shopping experience. With exclusive specials for attendees and buyers alike, this event promises a delightful array of activities that further immerse guests in the vibrant culture of VDL.

Special Promotions

For those who visit the event:

• - Follow VDL's official Instagram and X (formerly Twitter) accounts to receive a complimentary original sticker along with a 1ml sample of the VDL Tone Stain Color Correcting Primer (04 Cream Yellow) and a brochure.

For purchases made during the event:

• - Spend ¥3,000 or more on eligible VDL products to enter the exciting pinball event for a chance to win miniature samples or exclusive VDL merchandise—everyone wins!
• - Spend ¥5,000 or more to receive both the entry to the pinball event and a complimentary 10ml sample of either primer or foundation.
• - Spend ¥7,000 or more to double your chances with two entries to the pinball event, alongside both the 10ml sample and an additional mini-sized cheek product.

Please note that the promotional goodies are limited and available on a first-come, first-served basis, so don’t miss out!

New Product Unveiling

One of the main attractions of the event is the launch of the new VDL Tone Stain Color Correcting Primer 04 - Cream Yellow. This innovative primer features SPF 20 and PA++, helping to smooth out skin imperfections such as dullness and uneven tone. Notably, the neutral yellow shade is designed to complement various skin tones, providing a healthy and radiant finish that enhances one's natural beauty. Formulated with skin-loving ingredients like glutathione, lemon extract, and citrus essence, this primer also ensures hydration while refining skin texture.

About VDL

Since its debut in 2012, VDL has sought to empower women with beauty products that inspire and uplift. Founded by global makeup artist Wendy Rowe and LG Household & Health Care, VDL has grown into a beloved brand, celebrated for its effective face, eye, and lip products. The brand continues to capture the hearts of cosmetic enthusiasts worldwide, placing a significant emphasis on quality and performance.

For more details, visit VDL official website or follow their social media channels for updates: Instagram and X (Twitter).

Don't miss this incredible opportunity to dive into VDL's world and experience beauty like never before!